Archive for July, 2012

Fitness Business – A Business Owner Or A Personal Trainer

Fitness Business – A Business Owner Or A Personal Trainer

Posted on 25. Jul, 2012 by .

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Hey Sam, thanks for the call today. As I mentioned I’m struggling with some things involving being a manager/business owner and I miss being an independent personal trainer. I need some major help with this as it seems to be an ongoing struggle for me. This stuff honestly makes me consider quitting my studio and just going back to renting space at someone else’s gym…or possibly just not having employees any more and just running the place by myself. So I’ve never really been one to tell people what to do. I like to be friends with everybody and when I have to enforce a certain policy with an employee it is really hard for me. One of my current employees isn’t doing some random things here and there that need to be done and I feel like I need to tell them a million times to do something before they finally do it. I sat them down the other day and told how things need to be done and they got mad. It’s just frustrating because generally they do a really great job and these things aren’t a big enough reason to fire them but the “little things are […]

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What’s Your Story?

What’s Your Story?

Posted on 24. Jul, 2012 by .

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This is the best type of marketing that exists…. It’s called “WHY” marketing. People don’t care about what you do or how you do it til they know “WHY” you’re doing it. We love to hear stories and the good thing about stories is that no one has YOUR story. This is the biggest differentiating factor and ye no one does it. STOP copying others, be original and make sure everyone of your customers know your story and your why. Even more important make sure all your staff live and breath your story and your why. They can copy and imitate pretty much everything you do in your business but the one thing they can’t copy is your story ;) I recently took my daughter for some Metro Pizza (I know I shouldn’t be eating that but it was her idea ;) and saw how brilliantly they communicate their story to their customers. Think about it. How can you communicate your story and your why with your customers? In 1905 Gennaro Lombardi established the first Pizzeria in America. It was located on Spring Street in the heart of New York’s Little Italy. By good fortune, when our grandparents came to […]

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9 ESSENTIAL MARKETING SKILLS FOR FITNESS PROFESSIONALS

9 ESSENTIAL MARKETING SKILLS FOR FITNESS PROFESSIONALS

Posted on 22. Jul, 2012 by .

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You learn many lessons when you’ve been in business for over 20 years. One of the most valuable lessons I’ve learned is this: MARKETING IS EVERYTHING. To succeed in the fitness industry, you must – first and foremost – become a Master of Marketing. You can know everything there is to know about nutrition, stretching, weight loss strategies, medical conditions, and calorie burn, but your business is poised to fail if you’re not familiar with social media, blogging, pay per click, referral programs and email marketing. You should be using what you’ve learned in marketing in every single conversation you have, whether you’re consoling a friend or persuading a client. IT’S ALL MARKETING. Every day, you’re marketing ideas; you’re marketing emotion; you’re marketing yourself. Let’s take a look at the basic marketing skills that every fitness professional must have. 1. Perception Matters. Our marketing stories are chameleons: they change, depending on our audience. You wouldn’t explain nutrition the same way to a group of Marathon Runners as you would to a group of Seniors with Diabetes. While the principles of nutrition may be the same for everyone, the message has to be tailored to your target’s perception. Think of it […]

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8 GREAT exercises and 3 BAD ones

8 GREAT exercises and 3 BAD ones

Posted on 21. Jul, 2012 by .

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-> For one, I set as goal to get one video up per week. Then after a couple months I’ll have enough material to get on top of the SEO rankings for Youtube. -> Secondly, if I watch YouTube for fitness videos, 99% of them START with some guy talking 10 minutes about the exercise he’s about to demonstrate. Then he demonstrates.. and it’s done. So overall, most videos are boring. Nowadays I feel you have to step up your game and get at least a LITTLE bit of editing done. Also, if another gym opened up next to me, I would have the edge by showing personality in my videos. -> And lastly, now with my business growing my clients are starting to see me as “the boss”. My nickname is “El Jefe”. And the LAST thing I want is for them to think I don’t care anymore. So one of the best ways to show I’m human is to have a sense of humor, and the fact that I don’t take myself too seriously :)   Michael “The Engineer” Duivis

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Fitbody Boot Camp – High Failure Rates

Fitbody Boot Camp – High Failure Rates

Posted on 20. Jul, 2012 by .

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Hey super Trainers, yesterday I was hanging out with a few if my friends and former FitBody boot camp franchise owners Chris Amaro, Mark Lopez and Raz Slaughter. So naturally I had to ask them WHY they (and so many others) have dropped out of the Fitbody boot camp franchise. As a matter of fact I remember clearly that the first time I exposed Fit Body boot camp on my blog Mark Lopez actually defended them and called me OLD? Oh no…… Well I guess I can now say “I told you so” Mark Lopez ;) Old simply means experienced ;) I am simply glad that these guys were able to figure out for themselves why Fitbody boot camp wasn’t the right fit for their fitness business. Best of luck to Belton, Raz, Chris and Mark with their fitness business. It seems like they found a better fit for their needs. Again I think the big take away from this interview is take care of your clients and customers and do what you say you’re going to do. At the end yes marketing is important but don’t get caught up so much in marketing that you forget the treasure that’s […]

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