Archive for May, 2012

My Response To Google’s Love Letter to a Client

My Response To Google’s Love Letter to a Client

Posted on 07. May, 2012 by .

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Dear Google We have been in a serious relationship for the last year now. Last night after I got home I was surprised to see your letter in my Google webmaster tools account. Here is an extract of what you said     ———————————- We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team ———————————- I am really confused and this has put a strain on our relationship. When we first started dating you never asked me for […]

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7 Reasons Your Fitness Business Is Stuck

7 Reasons Your Fitness Business Is Stuck

Posted on 06. May, 2012 by .

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Does it seem like you just have the worst luck ever? Do you sometimes feel like everyone else is getting ahead, while you lag behind – even though you do are employing many of the same marketing tactics? As Science Fiction Writer Robert Heinlein once said, “There is no such thing as luck; there is only adequate or inadequate preparation to cope with a statistical universe.” If your fitness business feels like it’s stuck in a rut, it’s probably because you have failed to prepare for the road you’re on. Here are some of the top underlying causes of “bad luck” in the fitness industry. Having a compelling vision is what gets the wheels turning to convert thoughts into action. If you want prospects to become your clients, they have to like the picture you paint of how you might transform their lives. For instance, a pitch stating that your boot camp “will help people lead healthier lifestyles and live longer” is not very compelling. Sure, that is what your boot camp will do, but most people don’t think about what will happen down the road. They need to know what your camp will do for them RIGHT NOW. So, […]

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Greatness Must Not Be Compromised

Greatness Must Not Be Compromised

Posted on 05. May, 2012 by .

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[spoiler]Hey guys. How are you? It’s Armando Cruz coming to you live from my think tank here and I want to share something that has been happening and it has to do with striving for greatness and as a trainer, I hope you’re striving for greatness. As a business owner, I hope you’re striving for greatness. As a trainer, I hope you insist your clients on striving for greatness but let me share this story as to why I’m talking about this. So the other day, I sent out an email to the people on my list, friends, family, as well as clients that are on my list and I’m looking for a salesperson for my business. And I had very strict guidelines of what I’m looking for and lo and behold after I sent that, I started getting emails primarily from friends and family, which tend to be the worst [0:00:01] [Phonetic] saying, wow, this person that you’re looking for is – you’re asking for somebody that’s perfect. You’re asking for somebody that’s probably not even out there. And if they do, why would they want to come work for you? Why don’t they go and work for somebody […]

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Helping Your Clients Before They Become Your Clients

Helping Your Clients Before They Become Your Clients

Posted on 04. May, 2012 by .

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Yet, it’s also easier to find out about every other business in your area. There are so many different messages bombarding people all day every day that it can be hard to sort through the fluff and find the most salient information. If you want to get new clients, you MUST recruit as many new clients as possible and provide such good service that they spread the word for you. You want to help your clients sort through the muck of information overload before they even become your clients. Your website needs to grab readers with unique messages that differ from the glut that is already out there. For instance, how many times have you read “#1 Boot Camp,” or “Guaranteed To Help You Lose Weight,” “We Offer State-of-the-Art Workout Equipment,” or “We Value Our Customers?” Clients already expect these basic offerings, so you are not doing yourself any favors by stating the obvious, which does not differentiate your business from the competition at all. Customers want to know: Can I trust this company? Will this brand offer me value? Is this a fitness club that makes it a no-brainer to sign up with them because the deals are so […]

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Staffing- How to turn KickAss Clients into KickAss Employees

Staffing- How to turn KickAss Clients into KickAss Employees

Posted on 03. May, 2012 by .

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Hey Guys and Girls, First off I want to say Thanks for reading my posts! I really enjoy sharing my experiences, and I truly hope that it helps you and your business! Ok, enough of that sappy shit! Let’s get to biznazzzzz One problem I hear from a ton of the trainers I talk to is that they don’t know how to manage people! Staffing can be a headache for sure, especially if you don’t have a system in place. To be honest, if I hear “hire slow fire fast” one more time I might shit myself….. My #1 strategy for hiring trainers at my facility is…….. Use your programs like the MLB uses the Minor Leagues as a farm system! Every single one of my trainers started as a client! Who can relate better to clients than someone who has actually experienced what it’s like to be a client at your facility? Obviously this person loves you, your facility, and the results you have helped them achieve because they are still training with you!   One trick I use all the time in my facility is to have my current members sell to prospects. The prospect is much more […]

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