Archive for May, 2012

Building Your Fitness Business Brand

Building Your Fitness Business Brand

Posted on 11. May, 2012 by .

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If Lady Gaga were a fitness trainer, you can be rest assured she’d be banking serious cash. Even though she is obviously an eccentric, she has built an appealing brand that brings her close to $100 Million every year. She grew up the daughter of wealthy internet entrepreneurs, but she decided to carve her own niche in music without her parents’ help. It took years of waitressing and dancing in cabaret clubs before she was signed with Def Jam Records – and later, Interscope Records. Now her 60+ million record sales have put her in a category with Enya, Def Leppard, Green Day and Kenny G as one of the best-selling artists of all time. Fitness trainers can learn a lot from the way Lady Gaga approached her burgeoning career. First, trainers should be themselves. I always tell people that we are in the business of “personality marketing.” If you’re an outgoing and charismatic “people-person,” you will do well in this industry. If your clients look forward to your funny jokes, your warm-hearted dialogue and thoughtful advice, then you are likely to keep the same people for years and spend very little on marketing. Gaga has a rabid following because […]

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Hustler Vs. Fitness Professional: Which One Are You?

Hustler Vs. Fitness Professional: Which One Are You?

Posted on 10. May, 2012 by .

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Many people mistakenly think that all entrepreneurs are hustler dirt-bags. You probably have noticed some prospects’ eyes glaze over and you can read it on their face that they think you’re trying to scam them. No matter what you say, some individuals will put up a wall to anything that sounds like a sales pitch. If your products and services are truly exceptional, you can lay off the hustler routine and let your offerings sell themselves. Every once in a while, it’s good to assess yourself and make sure you’re acting like a Fitness Professional, not a Hustler. Lacks long-term vision. Hustlers are used car salesmen, not car dealers. Hustlers are house-flippers, not realtors. Hustlers sell stocks, rather than offer the IPOs. He may have a few big paydays, but he needs to keep hustling non-stop to keep earning. Is in the lowest tax bracket. Hustlers must constantly run the rat race to keep his wheels greased. The desperation shines through his every transaction. Only cares about making the next sale. He’ll do anything to get that revolving door of customers. Unfortunately, his level of service doesn’t match the hype he’s spewing, so his turnover rate is extremely high and […]

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Secrets To Growing Your Fitness Business

Secrets To Growing Your Fitness Business

Posted on 09. May, 2012 by .

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Your fitness business can become just like a weight loss plateau. Think about it: there is always that one client who says, “I don’t understand it… I run on the treadmill for an hour, five days a week, and I still just can’t lose weight!” Of course, you know that the problem is not this exerciser’s passion, purpose, goals or commitment – but rather, there is a lack of knowledge about what it takes to get past the plateau. You may find that your own business has started stagnating – that you are doing well (in that you are not hemorrhaging money), but you know you could be doing better. So how do you take it to the next level? Here are a few trade secrets to help you grow. Looking back at the treadmill runner metaphor, you know that this client would have no hope of losing weight if he or she was inconsistent. You know you can help this person get to the next level because the individual has already made the commitment to work out five days a week. Change isn’t so hard from this point – all your client needs to do is vary the workout […]

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In The Life of 7-Figure Sam – Lessons Learned April 2012

In The Life of 7-Figure Sam – Lessons Learned April 2012

Posted on 08. May, 2012 by .

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Hey Super Trainers!!!! It’s your main man 7-figure Sam here. I wish you, your family and your business nothing but the best life has to offer. If you remember, March 2012 was one of the hardest months of my life. I launched not one, but FOUR kick A$$ products. I’m not going to bother listing them, so if you’re interested you can check the most comprehensive list of resources right HERE. April was CRAZY in a whole different way… First Week of April: Took some much needed R&R with the family at our vacation home in Vegas to recharge the batteries. After a week with my two favorite women (wife and daughter just to be clear ;))     it was time to head down to New York City’s Time Square for the Brendon Burchard’s 10X event.   Brendon’s event was by far the most expensive 3 day seminar that I have ever attended. Tickets were $10K. BUT it was worth every penny. Brendon OVER-DELIVERED big time. It goes to show you that you can over-promise and over-deliver at the same time. The biggest takeaway from Brendon’s event was his blueprint for competitive strategy. It’s simply brilliant. I would love to share […]

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Against The Grain

Against The Grain

Posted on 08. May, 2012 by .

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Don’t just say you are different, do it differently. Go Against the Grain to truly stand out. -Zach Marcy Hey guys, i’m tired of our industry being so cookie cutter. In recent days all of the fitness industry has started looking the same. Everyone has a money back guarantee, everyone guarantees results, everyone is their city’s number 1 trainer, everyone is using social proof (this really works) and the list goes on. The other day I caught a local business (who is now out of business) that had used the same product I originally used to create my websites ad copy. In fact, after a conversation with Sam and his SEO guy Neil we used the same designer to redesign our website so the entire design of our site looks similar to a lot of the other guys that have used the same company we have. In my mind this is becoming a problem because the potential client gets confused as to who to go to. All of our businesses have started to look the same because the formulas we follow all work. The problem is are we staying true to what really sets us apart? With any problem also […]

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