Archive for April, 2012

Basterdizing of Our Industry

Basterdizing of Our Industry

Posted on 17. Apr, 2012 by .

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Don’t tell me that you didn’t see this coming ;) 5 month’s of unlimited boot camp for $139? Are you kidding me???  

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PERSONAL TRAINER MARKETING IDEAS: WHERE TO FIND INSPIRATION

Posted on 16. Apr, 2012 by .

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Our clients don’t just come to us in search of a workout buddy. They want what’s in our heads. They want all the knowledge, years of education and the value of experience we possess. They’re looking for more effective ways to burn calories and drop excess fat. They’re on a quest to find healthy recipes that taste better than the “cardboard-crust” homemade vegan pizzas they’ve been making. They want your enthusiasm and intelligence to rub off on them, making it easier to lead a healthy lifestyle. You’re their fearless fitness leader, set upon this Earth to inspire. But where do YOU yourself find inspiration and new personal trainer marketing ideas? A huge part of your marketing agenda will involve creating content – tons and tons of content! You’ll be putting out blogs, articles, newsletters, press releases, web pages, social media posts, text messages, YouTube videos, and e-books – in mass quantities… that is, if you want to be successful. So it can be a challenge to find fresh ideas to keep your audience perpetually captivated. After a while, you probably feel like you’re just rehashing the same ideas again and again. I liken it to the “brain freeze” you get […]

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3 Fitness Business Success Strategies – Damian Maher

3 Fitness Business Success Strategies – Damian Maher

Posted on 16. Apr, 2012 by .

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[spoiler] Sam Bakhtiar: Hey everybody, this is Damian. What’s going on, Damian? Damian Maher: Hey, doing great [Inaudible]. Sam Bakhtiar: This is Damian Maher from Dublin, Ireland. Damian Maher: Yes. Sam Bakhtiar: He’s visiting here in beautiful Claremont, California. We’re going for a little five-mile hike. Look at the trails. We’re about to hang out for a couple of days and we’re all driving to beautiful Las Vegas, Nevada for our seven-figure mastermind/retreat. Now Damian, I know you’re a very, very successful fitness professional in Dublin and I want you to tell us like what are your top three fitness business success strategies. Damian Maher: Well, I would say [Indiscernible] Sam for bringing me in there [0:00:4] [Indiscernible]. First and foremost is learn your craft. Learn from people that are doing and are successful in training. A lot of time, people are getting attracted to sort of marketing strategies before you learn your craft so then you’re just going to tell people more and more but you still have to learn a lot, so [Indiscernible]  to be in training. Get results and let your clients build your business basically through referrals, through recognition, through social proof. The next thing I […]

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How To Fix A Broken Business Model – Communication Is Key

How To Fix A Broken Business Model – Communication Is Key

Posted on 16. Apr, 2012 by .

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Hey, everybody. Rocco Castellano here and I’m doing this series on how to fix a broken business model and in our last three videos, I talked about admitting the problem, understanding that problem, listening. And when you listen, spend time. Give people peace of mind.

And the third video, I talked about lying, of manipulation and not lying, telling the truth, being transparent. With this video, what I want to address is something that’s actually more serious than people give it credit for, establishing the fact that you are not infallible, knowing that there are certain things that you cannot do and then knowing how to fix that.

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Passion or Profits

Passion or Profits

Posted on 15. Apr, 2012 by .

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I don’t know about you but I got into the industry because I genuinely enjoy helping people live a healthier, happier life. Having said that I also have a family to feed and take care of. That’s why I feel so blessed to be able to follow my passion and make a comfortable living from it at the same time. Imagine if you made a real good living but you weren’t following your passion. Would you be happy? In this case I interviewed a friend of mine in NYC, Dr. Mark Costas. Even though he is a VERY successful Dentist his real passion is in fitness and personal training. What do you think… Should one follow their passion or chase the all mighty dollar. It’s really easier said than done. Don’t miss this eye opening interview. [spoiler]Sam Bakhtiar: Hey. What’s going on guys? This is Sam with my friend Mark Costas here in New York. How is it going on, man? Mark Costas: How are you doing today, Sam? Sam Bakhtiar: Good. Now look, Mark looks like he’s working out. He looks like he’s in the fitness industry because what? What do [0:00:12] [Inaudible]? Mark Costas: I’m a dentist. Sam […]

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