Archive for April, 2012

The Future Of Fitness Bootcamps

The Future Of Fitness Bootcamps

Posted on 25. Apr, 2012 by .

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Considering I was a co-founder of the most popular fitness bootcamp coaching program (Bootcamp Blueprint) in the industry and sell two other bootcamp related resources (B3: Bootcamp Business Builder and Bootcamp Automator) this is a question that I take very seriously. And after a lot of deliberation – I’d tell you the answer is ‘Yes’…and ‘No.’ I know that sounds like a cop out, but bear with me. I’m 100% certain that fitness bootcamps as we’ve known them for the past 5 years are dying a slow death. 5 years ago, when a fitness professional opened up a bootcamp in a market, they were often the first mover and automatically had a decent amount of success. It didn’t really matter whether they were any good at what they did, whether they ran a solid business or got their clients results. Many were just successful due to lack of competition. They were cheaper than 1 on 1 training, there was a bit of a novelty to camps and that was enough to get some traction. But once people started to recognize the upside to camps, the market started filling up fast. What wasn’t to like? The barrier to entry to get […]

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What Really Matters In Life

What Really Matters In Life

Posted on 24. Apr, 2012 by .

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  You may have the certification and the college degree, but that’s not what really matters in life. You may have the financial means to start a new business, but that alone will not breed success. Spend some time cultivating your personal, intellectual, social and financial capital to put yourself at the helm and have control over your direction in life. Personal capital is defined as “how well you know yourself.” Do you know your strengths, weaknesses, purposes and passions? What interests you most? What interests you least? Which type of environment do you thrive in? What motivates you? These are all questions you should be able to answer immediately. Otherwise, you need to give these areas some thought. You can develop your personal capital by attending seminars and workshops, taking personal development classes, seeking mentorships and business coaching, or reading books. Intellectual capital pertains to “what you know.” When you walk into the room, what would you feel comfortable speaking about? What did you learn about in school? Where does your experience lie? What skills do you have that you can do well with some consistency? You want to focus on becoming good at something that is enjoyable for […]

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Are You a Sexy Maker, or Health Producer?

Are You a Sexy Maker, or Health Producer?

Posted on 23. Apr, 2012 by .

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Recently I posted this question on Facebook, ”Are You a Sexy-Maker or Health Producer?” and got lots of great responses specific to how we market, advertise and run our businesses. I had some trainers that took offense to my question and others that were in complete agreement. As Personal Trainers, we see what is happening with the decline in the health of Americans today and we have the tools to turn that tide instantly, moving America back to health and wellness. Why aren’t most trainers actively pursuing the health and wellness message? There are generally two schools of thought about exercise. One group loves it and thrives on it; the other group eyes it with distaste, ignorance, or lack of interest (this group is much larger). Our profession has increased in popularity over the years with this first group. The focus has been on the exterior of the body (from “their” perspective), “cool” and scant apparel, excitement and sweat. The end result is to create a new body shape, a sexier body, or a muscular body. The inferred message is that you will be more popular, happier, more attractive to the opposite sex, or a better athlete. This image does […]

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Add Value to your Clients with this Free Fitness App

Add Value to your Clients with this Free Fitness App

Posted on 22. Apr, 2012 by .

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Instant Heart Rate is the most accurate heart rate monitor app for iPhone and it does not need any external hardware. Independently tested by nurses, MDs, EMTs and fitness coaches. Easy to use: takes less than 10 seconds from opening the app to getting a reading. Place your finger gently over the camera. Hold it steady for at least 10 seconds. Your current heart rate will be shown on the display. Instant heart rate uses your iPhones camera to detect pulse on your fingertip. A technique used by medical pulse oximeters now available on your iPhone. It works by tracking color changes in the light that passes through your finger. This app constantly evolves and in the process improves on ease of use and adds new features. This app is available for both iPhone and Android devices. With over 4M downloads and more then 40k five star reviews. See your every heart beat on the monitor like in ER rooms. Measure your heart rate instantly.   AJ Mihrzad “Master of Psychology” www.LifeFuelFit.com

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10 Qualities of a Successful Fitness Entrepreneur

10 Qualities of a Successful Fitness Entrepreneur

Posted on 21. Apr, 2012 by .

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If you want to be a successful fitness entrepreneur, you need to first cultivate the right attitude. Most business professionals are self-starters with positive attitudes and the desire to be the best. They are often perfectionists with high intelligence and a hunger for self-improvement. These common traits don’t happen by coincidence. They make up the profile of a winner.       You know you are worthy of success and you don’t waste time worrying whether you will achieve your goals or not. You know that you will, eventually. You are confident with the knowledge you have and if you aren’t sure of something, you will promptly look it up. When you walk into a room, you have your head held high and your shoulders back. You have a relentless drive to achieve more and be better. You like to win at sports and leave behind a track record of success. You are good at gleaning the best from other people’s business models and adding it to your own formula for growth. A setback is not a roadblock, but a challenge to do better next time. Second-place is not an option for you. You are able to connect seemingly unrelated […]

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