Archive for April, 2012

Building Your Fitness Business Through Word-of-Mouth

Building Your Fitness Business Through Word-of-Mouth

Posted on 30. Apr, 2012 by .

1

Word-of-mouth marketing is the best way to build your business because it is the least expensive, the most genuine and the longest lasting form of ongoing purchase. Once the ball gets rolling, you could feasibly bring in 95 percent of your business from existing clients, with no need to research new markets or desperately hunt for new prospects who are disgruntled with your competitors’ services. Here are some tips for encouraging your clients to let their friends know about how beneficial your fitness business is in their lives. Join as many local forums, message boards and online communities as you can. Don’t overlook social media hotspots like Facebook, LinkedIn, or Twitter. Comment on posts regarding fitness issues regularly. Flex your expertise! You’ll quickly earn respect when people see how knowledgeable you are. You’ll be surprised by how many referrals come to you because something you said in a post really resonated with them. Start up conversations and interact with your clients. Find out about their hobbies and build a rapport over shared interests. Send them cards or motivational text messages to show you care. Find out what topics they are interested in or what questions they have and send them […]

Continue Reading

Get FREE Professional Photos for Marketing

Get FREE Professional Photos for Marketing

Posted on 29. Apr, 2012 by .

1

Hey everyone. This is Erick Salgado, “The Ab Pro”. I’m actually here at the Camp Boot Camp in Riverside and right now, I want to talk to you about how you could get professional photo shoot done for your camp or fitness business that you could use for advertising, Facebook, whatever you want and get it for free. What I did when I started the Camp Boot Camp over here in Riverside, I actually started networking with a lot of the local businesses. I ended up finding some photographers who were looking to promote their business. What I did is I told them that I wanted to get a photo shoot done and that I would be willing to help them promote their services if they helped me out with this project. We ended up bartering and what I told them I would do is that whenever I decided to use their pictures for print ads and like social media, that I would make sure to give them credit so that they can get a phone call and that people would know that they were the photographers who took those pictures. It worked out great. What I did is I […]

Continue Reading

Using Client Professions

Using Client Professions

Posted on 28. Apr, 2012 by .

2

Hey Super Trainers! It’s Odhran McCorry here from Personal Best PT in Newry, Northern Ireland back again with some small, simple yet instantly programmable business advice from the trenches of the Personal Training and fitness world which can save you time and money. I hope you guys are absolutely killing it in your fitness business whether it is group training, 1:1 or just photoshopping like this guy to the left. One thing you should all know is that we never have two of the same client. While we may have a niche market (e.g. females, older populations, golfers) that we direct our efforts towards attracting, a lot of our clients will have different skill sets and professions that we can take advantage of. Some of our clients may be from the legal world, medical world or trades world and it could be of enormous benefit to you and your business if you have a wide range of people from these worlds in your fitness facility. Need a fresh coat of paint? How about a sharp legal mind to review that brand new training agreement you have put together? Looking to get more medical referrals? Well why not do a service […]

Continue Reading

Entrepreneurs Must Watch TV Shows

Entrepreneurs Must Watch TV Shows

Posted on 27. Apr, 2012 by .

1

Everyone needs a little down-time. Yet, a relaxing evening watching television can also be an opportunity for learning if you watch one of the following must-watch TV shows for entrepreneurs… Learn how ordinary people made their millions starting with a simple idea. You’ll see stories about brands like Burt’s Bees, Jelly Belly, P90X and Nerf, as well as a few brands you’ve never heard of before. This Bloomberg TV reality show shows you the grueling process of building a fledgling business from the ground up. Mentors from Google, Microsoft, Twitter and others guide the entrepreneurs each step of the way. In the end, only one pitch can win the million dollar prize from investors. This online TV show features interviews with tech startup owners, angel investors and CEOs. Host Jason Calacanis is very opinionated, but the hour-long show will help you to think more like a CEO. NBC’s The Office is a funny show that will provide you with a little comic relief from its colorful characters, which you might really need after a long day at work. Maybe you’ll even recognize some of the archetypes in your own workplace. Check out Hulu.com to watch re-runs of Donald Trump challenges. […]

Continue Reading

The Art of Success

The Art of Success

Posted on 26. Apr, 2012 by .

0

During my tenure within the fitness industry, I placed a premium on marketing. Selling my business with every strategy I ever learned or could possibly think of. And I don’t take those aspects of successful business creation lightly. But let me show you a different side of the marketing success equation for just a minute. One completely devoid of tactics, schemes or the ever present “Top 10 Just Do This” lists. Now, this isn’t any sort of emotional, heart-tugging piece; unless you don’t pay attention to the central message. Because lost in the planning we all do in order to lead generate, create client referrals or spawn multiple sources of income, is a fundamental reality serving the core of every successful fitness business I have ever seen function optimally. A genuine care for the people you ask to become part of your business community. And make no mistake – you don’t have clients; you have a community that is reaching out to you for more than just sets, reps and quality exercise. This is a lesson I learned from my Dad.  Not because he told me, but because he lived this way. The Art of my Dad’s Success is shown […]

Continue Reading