Archive for March, 2012

Differentiate your Fitness Business or Die

Differentiate your Fitness Business or Die

Posted on 05. Mar, 2012 by .

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Whats up gang – Kaiser here. Whenever I drive around, I’m in the habit of checking out how other retail businesses advertise and market themselves, and for the most part, it’s sad. Even in 2012, with a still shitty economy and so much information (like this blog) out there and up for grabs, people are still doing it like it was 1975. It’s all so generic.  The yoga places just have the word YOGA written on them, massage places just have the word MASSAGE written on them, and a lot of personal training studios I see have nothing more than the words PERSONAL TRAINING written on them.  Where’s the specialization?  Where’s the differentiation?  Nowhere to be found. Differentiation is the key.  Everything we do, the copyrighting, the strategic planning, tactical planning, and even follow-up, all of it has to do with differentiating your business.  Paying attention to differentiation is what has gotten me to where I am so quickly, with total cash sales between my both bootcamps in excess of 50K per month, and contracts at over 65K, and climbing (this month we may do over 100K in total contracts between both bootcamps – will keep you posted on that). […]

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FITNESS CENTER MARKETING: NOT FOR THE MASSES

Posted on 04. Mar, 2012 by .

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Do you know your target market inside and out? In this industry, there are certain people you will just “click” with. There are personality types that will instinctively LOVE you and sing your praises like a canary. There are individuals that do not require more than a subtle nudge to say “yes” to one of your offers. These people are naturally friendly to you and compliment you every chance they get. These people know your fitness club provides maximum value for their money. They are sold on the very essence of YOU. These are the people you want to focus your fitness center marketing efforts on. It sounds kind of odd, doesn’t it? Why would you focus your marketing on people you are already giving you their business? Well, for one – you don’t want to lose their business. It’s always cheaper and easier to retain a client than it is to solicit a brand new one. That’s a fact. Secondly, the easiest conversions are always the referrals that arrive eager to learn about your program and join with their friends who are already members. These loyal clients are FREE ADVERTISEMENTS. This sort of network will multiply exponentially until you’ve […]

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Questions? 7-Figure Sam Has The Answers….

Questions? 7-Figure Sam Has The Answers….

Posted on 04. Mar, 2012 by .

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*************************************************************************************************** To: 7FigureSam From: Name Withheld for privacy Message: Real quick… First, thanks for bringing us the incredible information on your blog. I look forward to working with you in the near future to help grow my studio and boot camp. Second, I made a big mistake this past year. I joined “The Boot Camp Franchise”  , don’t judge everyone makes mistakes;) Anyway it is an absolute joke. It’s the same info on their blog but for $500/m. Ouch ouch…It hurts being sold on a bogus product more than anything else. Any suggestions, I read on the blog that people left prior to their contract expiration… Thanks again, Name Witheld **************************************************************************************************** Hey name withheld, First of all THANK YOU for reading my blog and appreciate the kind words. I can’t in good conscious tell you to cancel something if you already made a Commitment. How would you feel if a client signs up for a year and then one month into it Wants to cancel their commitment. Having said that if you feel like they promised you a unicorn and delivered a Donkey (as their CEO would say) then at least give them a chance to fix it. If for […]

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Don’t be scurred

Don’t be scurred

Posted on 03. Mar, 2012 by .

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“Fear creates its own self-fulfilling dynamic-as people give in to it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on.” This quote from the book the “50th Law” is a perfect example of what happens to most people in life and business. Fear is our natural reaction to danger. But honestly, at this point in world history, how much physical danger are we actually in? Fear paralyzes people from fulfilling their potential, from being themselves, from being successful. In today’s society fear has manifested itself as anxiety, depression, and feeling helpless. I believe that these three feelings are all a byproduct of a severe lack of control. Fear is stopping most people from taking control of their lives.   It’s time to take control…… “The 50th Law states that there is one thing we can control— the mind-set with which we respond to these events around us. And if we are able to overcome our anxieties and forge a fearless attitude towards life, something strange and remarkable can occur—that margin of control over circumstances increases.” There was a time in my life where I was depressed, anxious, and […]

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Protected: Fitness Marketing Private Vault ;)

Posted on 02. Mar, 2012 by .

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There is no excerpt because this is a protected post.

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