Archive for February, 2012

Mind Control Secrets from the Bible of CopyWriting

Mind Control Secrets from the Bible of CopyWriting

Posted on 11. Feb, 2012 by .

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I recently read through his Massive 466 Page “Letter Book” and took away the key nuggets for You. I read this book based on Dan Kennedy’s recommendation…It’s widely known as the “Bible of Copywriting”. Usually when I read a book, highlight the key points then go back and teach the takeaways to someone else. That way the knowledge is fully absorbed by me and shared with someone else….Enjoy! 1. Remember this to write Killer copy: The Knowledge of human reactions is more important than knowledge of the product/service. 2. Create an urgent desire and Trigger emotions. Example, exercise and nutrition are easier to sell for vanity and cosmetic purposes, not as much for health. Figure out the vanity emotions you can trigger. “How to get Toned arms and a Flat Belly in less than 30 days!” always beats- “How to live longer and have more well-being” 3. Get into your prospect’s head, their mental conversations. Align your copy with the conversations that are going on in their mind. 4. Always paint your copy with visual pictures. Words can be turned into pictures that make people want your service on a deeper level. 5. Always have a strong call to action…Make […]

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Streamline Your Blog Checking

Streamline Your Blog Checking

Posted on 10. Feb, 2012 by .

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One thing that always comes up here is time management. There is only so many hours in our busy work days and we have to learn to maximise our time so that we can keep making money and keeping clients happy. The main trap for most trainers seems to be facebook and twitter. We all can spend a bit too long on each of these social media outlets thinking we are maximise our time when really we are wasting it. But what about fitness/marketing blogs? If you are like me and have a range of fitness and marketing blogs you follow it is pretty simple to get lost for a few hours reading other trainers thoughts on training and client attraction. For those of you who aren’t sure of what this it is a collection of your “feeds” in one place. This comes handy as it saves you time checking and remembering 30 different sites for updates. This is made even easier through a nice little app for the iphone called “FeedlerRSS” (and yes it is an iphone app cos its better than a droid) which means I can check my blogs while on the go. Hell half the time […]

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Find your 4:00 AM

Find your 4:00 AM

Posted on 09. Feb, 2012 by .

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I’m reminded of that every morning I walk outside to get the newspaper and look around to a world of no distractions, no hustle and bustle, and no interruptions.  I know there are a lot of trainers that cringe when I say that, and the point of this article is not about getting up early, it’s about finding YOUR OWN 4:00 AM.  You see, that’s the time of day when I’m at my peak as far as productivity goes.  It’s when I write most of my articles do strategic planning and get things done.  And, that’s what it’s all about, isn’t it, getting things done? When are you at your peak?  What time of day do you do your best work?  When can you GET THINGS DONE?  Figure out what works best for you and block out those times to work on your business. I also block off Tuesday and Thursday afternoons.  That is the best time for me to catch up on meetings, phone calls, e-mails, blogs, and anything to do with people, because they are up and about.  Those afternoons are time I can wrap up projects, begin new projects, find answers, discover new things, meet new people, […]

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The Jersey Shore and Pedicures Will grow your business?

The Jersey Shore and Pedicures Will grow your business?

Posted on 05. Feb, 2012 by .

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Drunken, skanky, sloppy, little piglets running around acting like uneducated mongoloids… that pretty much sums the Jersey Shore up (except for Pauly D, that dude is alright in my book). This is what our society deems as entertainment. The average Joe spends 4-5 hours a day watching the old boob tube. And this is the brain numbing shit that they watch…. Here are a few others that I have heard the girls talking about in my facility: *Dance Moms *Real Housewives of…. (Drunken, skanky, sloppy, Plastic little piglets……) *Toddlers & Tiaras (some truly scary shit!) *Hoarders *Extreme Couponing The list could go on and on….. So how does all this fit into your fitness business? I know it sounds F’in Crazy, but here are two events I’m implementing as we speak: In the process I have lost my man card for life…. 1) Jersey Shore viewing parties! All my members are invited to the facility and they can bring a friend ;-). Everyone is encouraged to dress up like their favorite guido or guidette. This shit is hilarious! I stole this idea from my good friends the Boot Camp Girls who do a TRUE BLOOD viewing party with fangs, and […]

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8 Action Steps To MORE Success

8 Action Steps To MORE Success

Posted on 04. Feb, 2012 by .

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Yeah! Uh huh, you know what it is. Everything Sam does, he does it BIG! I guess that is why Chris McCombs referred to him as The Godfather.  7figga’s Fitness Workshop weekend was top notch. By the way, I now refer to him as now 7figga because he’s gangsta on the way he hosts a fitness workshop. I have never been to a “workshop” like that before… I learned more useful info last weekend on fitness business building and personal growth than in a semester of college; along with all the partying in between. Below are the top 8 things that I took away, and I have or will put into action asap. Info is great, but action is key. I can dream about success and hang around successful people, but at the end of the day be broke… Action makes the dream come true… Before I give the top 8 Action Steps for 7figga’s weekend, I would like to personally thank not only the presenters for the amazing information, but the attendees as well. And a big thanks to Sam for bringing all these people together. He provided 100 times more value than what I could have ever imagined […]

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