Archive for December, 2011

Get It Right Or Cut Your Losses Before Moving On

Get It Right Or Cut Your Losses Before Moving On

Posted on 22. Dec, 2011 by .

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Ok guys real quick one today for you as I have a small window of time between clients. There are SO MANY different ways to market and promote yourself. Facebook, twitter, print media, press releases, google ads and email marketing just to name a few. So how do we decide which is the best for us. The simple answer? Try something out and stick with it until it works or you need to move on, do not have your hand in every cookie jar going or you will be losing money very fast without a whole pile of return. Pat Rigsy talks about have 2 internal sources (eg. referral contests and challenges) and 2 external sources (e.g facebook ads). I have only been in the training game since January of this year and while I am nowhere near as successful as some guys on here I do pretty well for myself. At the start of my marketing drive to promote business I tried everything to get leads. One thing that I had to look at was Facebook ads. To me learning facebook ads was a acheivement and I set about creating good traffic from the ads (and got myself a […]

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Boot Camp Overload?

Boot Camp Overload?

Posted on 21. Dec, 2011 by .

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What goes up must come down……. Boot Camps are popping up faster than pimples on a teenager’s ass. For every one good Boot Camp program, there are ten that completely suck ass. The Boot Camp surge has allowed plenty of shitty “trainers”/biz owners to legitimize themselves as self proclaimed fitness professionals. It seems like every A-hole in the world with a shitty certification and no experience is opening up shop. And that my friends, is what I call Boot Camp Overload. The fact of the matter is Boot Camp programs are a fad, and they are everywhere. It is only a matter of time before “big box” gyms figure out what is going on. They will bastardize the model, and then undercut all the “little guys”. I know you are reading this and saying….. “well, my program is different!” Sorry Broski….. The average consumer has zero F’ing Clue. They couldn’t tell you the difference between boot camp and their B-hole’s. Don’t get me wrong, customer service and creating your own tribe will set you apart if you are actually good at what you do! But if you put all your eggs in one basket, you will be very disappointed when […]

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32 Simple Ways To Over Deliver to Your Personal Training Clients

32 Simple Ways To Over Deliver to Your Personal Training Clients

Posted on 20. Dec, 2011 by .

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Over deliver is business as usual in my book. It is second nature to me to give clients more than they expect. I’m telling you now; it’s a lot easier than it sounds. It may sound like some mysterious, expensive proposition that will cut into your time, your resources, and your bottom line. Don’t worry. It doesn’t. It only enhances all that and more. It is surprisingly simple to over deliver to your personal training clients. One word of warning. Each and every method and means of over delivering must include some type of relationship. If it is done without relationship, it has little value. If it has little value, there is no “over deliver”. I’ll show you what I mean.   Let me share a mere 32 ways with you…there are hundreds…here are some of the ways I over deliver…Remember…it’s the little things that count….   1. Smile. Always the welcome and encouraging smile. Who wants to deal with a sourpuss? 2. Use their name. Say their name. That’s a big one. Use it like they are your best friend. 3. Bring them their water. Refill their glass before they want it. 4. Introduce them to someone else like […]

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How To Run Successful Body Transformation Contests

How To Run Successful Body Transformation Contests

Posted on 19. Dec, 2011 by .

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[vimeo 33608200]   Hey, guys. It’s Leanne Ellington here from Orlando and I just wanted to share with you a little bit about what I’m doing with my marketing. I just kind of stumbled upon this a few months ago and when I do my marketing, a lot of my newer members come from the referrals from my existing members. So I wanted to make sure that I wasn’t saturating my email list and saturating my current clients with all these new marketing tactics and I didn’t want them to think I was just into the selling and the marketing. I wanted to let them know that I was definitely into getting them results first and foremost as well as obtaining new clients. So what I’ve been doing with my marketing calendar lately is every other month, I will do something internal for my current members to get them better results, to show them that I care and every other month, I will do some sort of external marketing tactic whether it be a short-term promotion or a 30-day promotion, something like that. So what I’ve done lately that has been working out really well for my internal marketing tech […]

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Why Google’s Latest Change Will Either Kill or Ramp Up Leads For Your Fitness Business

Why Google’s Latest Change Will Either Kill or Ramp Up Leads For Your Fitness Business

Posted on 18. Dec, 2011 by .

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Google is about to unleash a new change that may initially seem insignificant at first but is be the starting point to change the way you get leads off the internet in the future. If we look ahead in the next year I will make a prediction that at least 60-70% of your leads for most local small fitness owners will come directly off the Internet. If not then you are missing a big piece of the lead generation puzzle. Okay so lets get back to Google Latest Change That Is Going To Send a Shock Wave through the fitness industry. When a potential customer searches for Fitness Trainer in your area, in Google, two types of searches actually show up Paid searches that are shown at the top and on the right side of the page called pay per click. Organic searches that appears just below the paid searches and generally Google shows local sites and other local based websites depending on the way the site has optimized their pages. It is no secret that the first two sites that show up on the organic search results gets over 50% of all the search clicks from potential new customers. […]

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