Archive for December, 2011

Raising your prices for 2012!

Raising your prices for 2012!

Posted on 29. Dec, 2011 by .

13

How would you like to raise your prices for 2012? Would you rather deal with 100 people paying $100 or 10 people paying you $1000? I have always liked the latter because it easier to control their environment, their results, and at the end of the day less customer service issues. There is a quote that says, “Your price will eventually catch up to your value”. I am not a millionaire nor am I a trainer to the stars, but my clients’ rock! Many trainers ask me how I got to the point where I charge $300 per 30 minute session? The truth is nothing changed as far as knowledge from when I was charging $70 per hour. [The change came when I understood the value I was providing and when I started to value my time more.] When I realized these 2 things, I looked to increase the value I gave to each client by adding special events, special gifts, and most importantly learning more to make more efficient use of their time and get them quicker results.   How would you like to fast track that process? This is what I want you to do. I want you […]

Continue Reading

Sam Interviews Ryan Magin About Affiliate Blog Empire

Sam Interviews Ryan Magin About Affiliate Blog Empire

Posted on 28. Dec, 2011 by .

0

Checkout Affiliate Blog Empire [youtube 0eVVFgeGAzo] Checkout Affiliate Blog Empire Sam: Hey. What’s happening everybody? It’s your boy Seven-figure Sam here out here in the beautiful Las Vegas Nevada, baby, my second home; and I’m here with an internet marketing wiz, my boy Ryan Magin. What’s happening? Ryan: What’s up, man? Sam: Hey, man. I know you’re crushing it online, Ryan. I know you’ve done some crazy shit, you know, but tell me like kind of like your business model and how your business is running. Ryan: Well, it’s really hard to explain to most people. I basically have a network of over a hundred little miniature blogs. They’re like three to five posts each and they rank in Google for specific terms and I sell affiliate products. So that’s 100 percent passive business. Sam: So you basically have all these blog networks and I know when we were sitting down on lunch earlier and you rank these blog posts. Like I mean sometimes you outrank the person that makes the product for their own term. Ryan: Yes. Sam: So you have some ninja SEO ways. How can someone like me find out about that kind of stuff and learn […]

Continue Reading

Persistence

Persistence

Posted on 26. Dec, 2011 by .

1

In my opinion most people including trainers give up too freaking easy. Sometimes there’s no substitute for persistence. Some say it’s overrated. I agree to a point that persistence is dumb when one never learn and master better strategies. But when persistence is done properly, as with multi-step, multi- media sequences. You can’t just send one direct mail piece and give up and say “It didn’t work”? Same with email, Facebook, follow up calls and just about anything in life and business. These I see a lot of trainers that get discouraged too easily. You can always tell the truth about a person by how easily they stop, get delayed or distracted. We as fitness professionals talk to our clients about being persistent in their workouts and nutrition. We speak to them about the fact that exercise and nutrition is a lifestyle.   But for some reason we quit ourselves when we have to get down and get our hands dirty to learn some new skills like copy writing or marketing. One place that I especially see that most trainers drop the ball is the follow up. For me I always tell my management team that the “the sale begin […]

Continue Reading

One of Our Best Retention Strategies

One of Our Best Retention Strategies

Posted on 24. Dec, 2011 by .

1

Carrie & Alicia Here (The Boot Camp Girls)… What are you doing to keep your “Retention Percentages” as high as possible (other than giving great results)? We ask this question a lot with our coaching clients and most do not have anything implemented or at least they are very common and every boot camp is offering the same things.   This is one of our best “Retention Strategy” we offer in our Boot Camps… They are a great way to build your community/tribe. Your campers will get to know each other better, become best friends, and they will talk about it OUTSIDE of boot camp, too! Be sure to take pictures to post on your blog/website, FB, and in your studio/gym. They will look at them over and over again! Watch a Team Sport together Bowling Lunch/Dinner/Happy Hour Fitness Adventure Try a different fitness activity – like Pole Dancing – Alicia loved this one – lol! 5k Races Volunteer for a Charity together Movie Night – Entertainment & Educational (Food, Inc) Spartan Challenge Night Attend any local event together – Festival & etc. Get together for a season finale to a TV show most of your boot campers watch Pampering […]

Continue Reading

Fitness Marketing Law #22 – The Law of Resources

Fitness Marketing Law #22 – The Law of Resources

Posted on 23. Dec, 2011 by .

3

This section is all about having marketing money. You can have the best idea in the world but it won’t get far without having funds to market it. When developing a new product or concept you have to be prepared to spend money. If you don’t have the money, then you better have thought of ways to get it.   As I’ve said numerous times, marketing is a battle of perception in the mind of the prospect and you need money to get into the prospect’s mind. And don’t think once you have reached the prospect’s mind that you no longer need money; that is a fallacy. Marketing is an on-going component of business.   Advertising is not cheap. Did you know it cost $6 million to advertise a one-minute commercial during Super Bowl? I realize this is not a place you would currently advertise but it does show how ridiculously expensive advertising can be. Acquiring market share will cost money but you have to smart with how and where you advertise.  I advertise in local newspapers and magazines which cost approximately $3,500 per month, Facebook $1,700 per month and other sources approximately $3,000. So, in my business my total […]

Continue Reading