Archive for October, 2011

Fitness Marketing Law #13 – The Law of Sacrifice

Fitness Marketing Law #13 – The Law of Sacrifice

Posted on 22. Oct, 2011 by .

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Fitness Marketing Law #13 – The Law of Sacrifice – it’s something that takes place in our personal lives and in business. It could be a sacrifice of money, time, wants, or needs. Each one us of could come up with a huge list of sacrifices we’ve either heard of or done ourselves. Sacrifice is a big part of being a successful entrepreneur. Sometimes you have to let things go in order to reach success. The word sacrifice makes you “think” about what is necessary for your business. It makes you “think” instead of rushing into an expansion or something new that could possibly fail. There are three elements in the law of sacrifice: product, target audience, and change. Fitness Marketing  – The law of sacrifice means learning to say NO to certain opportunities, which isn’t easy. We are taught opportunities are good and should seek all we can, but being a successful entrepreneur also requires learning to say NO. Many entrepreneurs have learned the hard way by saying yes instead of no. I was one of them when I opened Anytime Fitness in Riverside, CA. I learned a valuable lesson from saying yes and expanding my product line.   […]

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Sh*t Happens… 6 Habits of the Highly Unlucky

Sh*t Happens… 6 Habits of the Highly Unlucky

Posted on 22. Oct, 2011 by .

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S*** happens, but why does S*** always happen to you? The fact of life is that “bad luck” doesn’t exist. We CREATE it. If you feel like life never goes your way, then you’d better take a step back and do a little soul-searching. Are you making these classic mistakes? Bad Habit #1: The Pity Party The main problem people with “bad luck” have is that they’re always trying to invite others to the pity party. “My day was so horrible,” they’ll say. Then they’ll run through the laundry list of things that went wrong that day – from burning a slice of toast to getting a flat tire. And you know what? Things will continue to go horribly wrong as long as you’re in that loser mindset. Bad Habit #2: Time Management People who are late all the time are rarely happy. They cause so much undue stress it’s unbelievable! The people who are last in the bread line don’t eat when the food runs out. Those who fail to get up before noon miss out on countless business opportunities in the meantime. If you come late to a meeting, you’re disturbing everyone around you, so wake up! Bad […]

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Athletes Who Never Gave Up

Athletes Who Never Gave Up

Posted on 21. Oct, 2011 by .

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Check out these 10 famous athletes who overcame hardship to be the best. Babe Ruth You could call Babe Ruth’s 1,330 strikeouts as an “epic fail.” In fact, Ruth held the record! Yet, always the optimist, Babe said, “Every strike brings me closer to the next home run.” Despite his many poor performances at bat, The Great Bambino ended up with 714 home runs during his career, earning him a spot in the Baseball Hall of Fame.     Muggsy Bogues In a world of giants, NBA player Tyrone Muggsy Bogues was the shortest player in history, standing at 5 foot 3 inches. In fact, most of his teammates were a full two feet taller than him! Despite his size, Bogues had a successful 14-year career with the Washington Bullets, Charlotte Hornets, Golden State Warriors and Toronto Raptors – finishing with 6,858 points, 6,726 assists and 1,369 steals.   Joannie Rochette Few obstacles are more heart-wrenching than the death of a loved one. Just days before taking to the ice at the 2010 Vancouver Winter Olympics, Quebec figure skater Joannie Rochette’s mother died suddenly of a heart attack. Despite the emotional toll this must have taken on her, she won […]

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Never make a decision from emotion, fear, guilt or shame

Never make a decision from emotion, fear, guilt or shame

Posted on 20. Oct, 2011 by .

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Rocco Castellano Boss, askROCCO Media

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63 Life Lessons For Success

63 Life Lessons For Success

Posted on 19. Oct, 2011 by .

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I’ve been in the fitness business for over 15 years and have several websites in addition to my fitness studio. I have built a successful business by being in the trenches and learning many lessons along the way. Today I’m going to dole out some of these lessons with you. I have to warn you some of these lessons are not politically correct and might not be suitable for everybody, but they’ve been pretty successful lessons for me. Some may be contradicting but sometimes that’s the way life and business rolls!! Don’t be shy when you’re done reading the list. Tell me about your experiences in the trenches and your opinion with any of mine.   Possess good morals. Excellent products can sell themselves – but it’s not the rule. Stressing today won’t make a difference in tomorrow. Money is not more important than Success. Money is a sub-product of success. Use your bank account as a report card. Passion can be outsourced. Delegating tasks is essential to your success. Invest all you can so you grow quickly. Ignore cancellation letters (No way). Always answer cancellation letters. Honesty is not backstabbing. Your own competitiveness is the best. Spending beyond your […]

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