Archive for August, 2011

The Miracle of Re-Branding

The Miracle of Re-Branding

Posted on 21. Aug, 2011 by .

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Have you dined on a Patagonian Toothfish lately? Neither have I. Chances are, if you saw this listed on a menu, an unsavory image of a smiling, toothy piranha-like fish would come to mind. Something so unsightly and savage could never possibly taste good, you might think. As the saying goes, “There are plenty of fish in the sea!” Yet, if you were to call the Patagonian Toothfish by its more common market name – the Chilean Sea Bass – then you have a whole other story. According to Bruce Knecht, author of Hooked, “It really is [a tribute to the genius of marketing, taking an ugly fish called the Patagonia toothfish and giving it a dressed up name like Chilean sea bass], because the guy who discovered this fish back in 1977… found it in Chile where people wouldn’t even eat it. It’s an ugly-looking fish.” The success of the Chilean Sea Bass was largely due to its name change. “Chilean” not only sounds good because it’s exotic and South American, but also because it sounds like “chilly,” conjuring up images of fresh coldwater mountain streams full of healthy, thriving, untainted fish. Something like “Chernobyl Sea Bass” would just […]

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Beavis and Butt Head Make Fun Of 7Figure Sam And Joe Polish

Beavis and Butt Head Make Fun Of 7Figure Sam And Joe Polish

Posted on 20. Aug, 2011 by .

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If you remember a few weeks back I interviewed the great Joe Polish about his upcoming I Love Marketing Event on September 21st and 22nd. What I didn’t know was that Beavis and Butt Head were going to see the interview. By the way I highly suggest going to I LOVE MARKETING EVENT and learning from the best of the best Mr. Joe Polish and the grumpy old Dan Kennedy. http://youtu.be/ezqtEfljWDY

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30K Foot View Of Your Business

30K Foot View Of Your Business

Posted on 19. Aug, 2011 by .

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My good friend and coaching client Brian “The PT Ninja” Devlin breaks down some of his business systems for you. Brian is a very savvy business owner and fitness marketer himself. I suggest that you pay close attention whenever he talks.

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Are you REALLY a 6-figure trainer?

Are you REALLY a 6-figure trainer?

Posted on 19. Aug, 2011 by .

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I was like most boot camp owners when I first started. I barely knew what I was doing and I was barely making any money. I knew that boot camp was the logical step for me for several reasons. There were only so many hours in the day to do one-on-one training. The economy was taking a turn, and I was receiving fewer personal training calls, but the boot camp option allowed people to train with me at a much more affordable rate. And I knew the power of a group of people working together could synergistically yield greater results to clients. Finally, the money started to come.   Over a year ago, the business started making $8,000 a month. Everyone knows that if you make $8,333 a month, you are on target to having a 6-figure gross for you business. During that winter, my numbers fell, but not horrible. It wasn’t until this past year the business consistently made $52,000 each quarter, which is on target for $200,000 for the year. Not bad!   I see testimonials and comments of trainers claiming that they are a “six-figure trainer” all the time. But are they really a six-figure trainer? Making […]

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3 Unconventional Secrets To Success

3 Unconventional Secrets To Success

Posted on 18. Aug, 2011 by .

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My good friend and internet marketer extraordinaire Ryan Magin shares his unconventional wisdom. As funny as it might be he has a valid point.

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