Archive for July, 2011

Bobby Zuniga’s Tested and Proven Formula

Bobby Zuniga’s Tested and Proven Formula

Posted on 26. Jul, 2011 by .

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This was submitted by Bobby Zuniga. Amazing Stuff!!! I have been doing one-on-one training for years, fighting the urge to move into semi-private only sessions because I was comfortable. I worried about if my existing clients would be willing to give up our one-on-one sessions to move to the groups. I worried, “what if I can’t get anymore clients”? I was stuck in my comfort zone but something had to change. I decided to offer one time 3 days a week and recruited 4 new clients within a week to fill “test the waters” and see if this group thing was something I really wanted to do. It went great, they all got better results than my one-on-one clients were getting and the atmosphere was much more fun a full of energy. But still I was hesitant. I still worried about the same old sh!t. I work closely with an awesome massage therapist who has been cool about referring a lot of clients to me. She put me in contact with her rep from a local daily deal site and told me to “quit being a pussy and go for it”. So I did.   I crafted an e-mail telling […]

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8 Fitness Marketing Guidelines

8 Fitness Marketing Guidelines

Posted on 25. Jul, 2011 by .

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We all have done some form of marketing and most likely know what works for our fitness business, but these guidelines will ensure you don’t miss a beat and I guarantee by implementing any of these missing links to your existing strategy will bring you a higher response, which means what???? More profits!!     – This is what I call your HOOK. It’s what grabs the customer’s attention. Headlines must be catchy, attention getting, relevant and 2 to 3 words only; short and sweet. Compose headings that stand out by capitalizing, bolding, italics, all the above – just make sure it POPS! – The heading draws prospects in, but photos keep them reading. Photos work hand in hand with headings. Using a before and after picture of a successful client is always good. Make sure the photos are clear and colorful. I’ve seen trainers use blurry pictures, which sends a message they don’t care. Remember, first impressions are huge. Crappy photos make you look bad, not the person in the photo.   – Ads are directed towards a particular audience and should be narrowed down as closely as possible to the direct target. In other words, if your target […]

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Interview With The Legendary Dr. John Spencer Ellis

Interview With The Legendary Dr. John Spencer Ellis

Posted on 24. Jul, 2011 by .

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I will be the first one to admit that I have completely misjudged John. When I first met him in 2007, he seemed stuck up and arrogant. Well, I was wrong!!! Now that I have gotten to know John a lot better, he has turned out to be one of the most genuine, sincere human beings out there. In life you have to make decisions for yourself about whether you like someone or not and NOT be influenced by anyone else. I was wrong and I have no problem being a man and apologizing for that. I will never let me ego get in the way of doing what’s right. [vimeo 26844081]

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78 Uncensored Pix And 25 Random Lessons From Vegas

78 Uncensored Pix And 25 Random Lessons From Vegas

Posted on 24. Jul, 2011 by .

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The KBL Mastermind was EPIC. I have never been in a room with so many overachievers. The coolest thing was that even though some of these guys are making 8 figures (yes 8 f****** figures) they are so down to earth, humble and always willing to help. In this day and age where you see people become arrogant after making a couple bucks, this was a refreshing change. My mom taught me that “money doesn’t buy you class” and once again she was right all along. So I thought I share a few random thoughts from the weekend and also show you how we get down ;)   25 Random things off the top of my head: Andy Jenkins is a workoholic and still works 12 hours per day. Difference between having to work and wanting to work (He loves what he does) Reverse engineer your business every 3 months 2 things that make you money ======> Perform and Publish You’re in the personality business. Don’t be boring be a ROCKSTAR Don’t need to invent something. Just need to do what you do best ALL the time. In business you need M.E.S =====> Marketing, Experience, Systems Anything that can be […]

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Solid Foundation = More Clarity

Solid Foundation = More Clarity

Posted on 24. Jul, 2011 by .

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Many times when we decide to start a business, we forget to build our foundation first. We market to EVERYONE. We start conversations with…“I’m a personal trainer” when asked what you do. And your goal is to “make more money and help more people,” when in reality, you really don’t really have a plan. Sound familiar? If a contractor started building a home with that attitude and without blueprints, do you think the house would be at risk? Would you even WANT to live there? Building your foundation is the KEY to building a successful business. Don’t end up as the trainer who has a second job because they can’t make ends meet, yet still work day and night! Instead of closing shop or working 24/7, take a half hour out of your time to answer the following questions. We promise you it WILL give you new insight and clarity into your business!   Hint: Please don’t tell them I’m a personal trainer (everyone is a personal trainer). Try something like this…”I help people escape their internal prison of doubts and help them live the lives they deserve in health and fitness.” Make them want to learn more! This question, […]

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