Archive for December, 2010

SERVICE WITH A SMILE: THE ONLY WAY TO RUN A FITNESS BUSINESS

SERVICE WITH A SMILE: THE ONLY WAY TO RUN A FITNESS BUSINESS

Posted on 30. Dec, 2010 by .

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  One thing I’m always teaching trainers how to do in my programs is start to develop the inner toughness that you need to start, run, and grow your own training business. How to develop that inner belief that will allow you to be comfortable with getting big results, and avoiding all of the nonsense most people do that completely screws them up. And also to develop that competitiveness and fire it takes to push even farther, beyond your limits, and do what needs to be done to become a leader in your business, not having to work all of the time, while still achieving the cash flow and profitably you’re looking for. I know it’s a ton to accomplish, but if you’re serious about achieving it, it’s hard to do on your own.  That’s why I do what I do, condensing a lifetime of hard knocks experience into courses that will get you the same results in a fraction of the time. And I’ve got into the thousands of copies sold of my programs, and hundreds of success stories to prove it.  Some of them that were available last year for only a week of sales moved more than […]

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Continuity Income In Your Fitness Business

Continuity Income In Your Fitness Business

Posted on 27. Dec, 2010 by .

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  Hey gang!  Hope your holiday weekend was good.  If you haven’t heard we got absolutely buried by a snow storm here on the east coast.  To make things worse, there was a lot of wind that caused snow drifts, and like an idiot I parked my car in the street, so right now it’s covered in an igloo. Until I dig it out, I’ll have some good info to share with you here on the site.  But for now, I have something I wrote a few weeks ago for my column on Fit-Pro Magazine.  It has to do with understanding the CONTINUITY aspect of fitness services. Understanding this part of the business can be a game changer.  It’s the fact that once clients start, they tend not to stop if you’re doing your job right.  That completely changes how you should look at your billing practices, and how you calculate what your customer’s lifetime value is.  Keeping that in mind, you may find you have way more money to spend on advertising your training business than you thought you did. And managing the balance between your customer value and advertising dollars will unleash your training business, as we’ve talked […]

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HAVING THE HEART OF A CHAMPION

HAVING THE HEART OF A CHAMPION

Posted on 24. Dec, 2010 by .

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It’s been about five days, and the shock of the Giants’ loss to the Eagles last week is starting to wear off.  From watching SportsCenter, it looks like they’re handling it well too. I remember watching the whole first half and start of 3rd quarter to the game last week.  I was laid up in bed relaxing, and the game was so boring because the Giants were dominating so hard, I passed out. If you’re a football fan you know what happened next. The Giants had the biggest fourth quarter collapse in history as smug-a** Deshawn Jackson rubbed it in our faces by taking the kick off back and toying with us before scoring the touchdown. It felt like falling asleep on the subway, and waking up to find out your sneakers were stolen. What’s ironic is I’m headed to Philly today to spend the holiday weekend at my sister’s place with my family.  This should be fun.  Sarcasm.  Not the part about family, because I enjoy that (since I don’t see them that often). I’m talking about the part of looking for things to do in a town that’s football crazy and still high off the win.  I don’t […]

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HOW TO GET WHATEVER YOU WANT

HOW TO GET WHATEVER YOU WANT

Posted on 20. Dec, 2010 by .

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    You know, we’ve been in the holiday spirit here on ST for more than a week now, so I don’t think there’s any reason to stop.  I’ve got another holiday themed post for you today, and don’t be surprised if I have another one leading up to this weekend. The little holiday story I have to share with you today is one I read in self-help book years ago (I used to read a lot of those, although I don’t much anymore).  I can’t remember where I picked it up, but it’s a great example of the hunger, commitment, self-reliance, and responsibility it takes to get results in any business.  Even though most people say they want better, these qualities are exactly what most of them are lacking. It’s about a boy in a very poor family, who each year asks Santa for whatever his cousins (in a much better off family) asked for. One year a pony; they got a pony; he got hand-me-down clothes and apples. The next year, thinking he was asking for too much, he carefully copied his cousin’s letter to Santa word for word, asking politely for a bicycle. His cousins got bikes; […]

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Luxsites Deal Checklist

Luxsites Deal Checklist

Posted on 17. Dec, 2010 by .

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