Archive for November, 2010

WHAT KIND OF FITNESS BUSINESS DO YOU HAVE?

WHAT KIND OF FITNESS BUSINESS DO YOU HAVE?

Posted on 28. Nov, 2010 by .

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Last Sunday I threw up an article with a killer quote from the wealth building classic, Robert Kiyosaki’s Rich Dad Poor Dad.  I wrote that quote out so that I can read it for a periodic kick in the ass. Well, since then, I ‘ve gone back and taken a look at the book again–I hope you did the same (and if you don’t have a copy, get one asap).  In particular, I cracked open my copy of Robert’s sequel, Rich Dad’s Cash Flow Quandrant. Although these books are fairly general, they’ll get your head in the right place in terms of how you view work, build wealth, and invest. It’s then your job to fill in the gaps with all of the career specific details you need to execute your own game plan. Today, I have an excellent excerpt for you from the book.  Although this isn’t a specific fitness business or marketing tactic, it may be the most important thing you’ll read in a long time in terms of getting your business and life into perspective. This ESPECIALLY applies to you if you’re a self-employed trainer.  You may consider yourself a fitness business owner, but, once you read this little story from the book, […]

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WHAT ARE YOU THANKFUL FOR?

WHAT ARE YOU THANKFUL FOR?

Posted on 26. Nov, 2010 by .

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  It amazes me how nearly a third of all my program orders come from international customers – usually from Canada, Australia, and the UK, but I’ve had orders from Italy, India, South Africa, and Nigeria, just to name a few. So to all of you folks, you might know that we have a holiday over here in the states called Thanksgiving.  The story goes that pilgrims were thankful for the help they got from the Indians, so they had a meal to commemorate it yearly.  This was before they wiped out the Native Americans, took all of their land, and left them with zilch; well I guess we at least we got some casinos out of it. Hey, in the western world today, we live under MULTIPLE, major hypocrisies.  You have a choice of being one of the sheep, or waking up to it, and realizing you have the power to shape your own life. So anyway, back to Thanksgiving, NOW the holiday is an occasion for everyone to get together with family and pig out at levels that no human ever should. My Thanksgiving was a good one – I have a food hangover raging right now as […]

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ADDING BOOTCAMPS TO YOUR PERSONAL TRAINING OFFERINGS

ADDING BOOTCAMPS TO YOUR PERSONAL TRAINING OFFERINGS

Posted on 24. Nov, 2010 by .

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      You know, I’ve got a confession.  These days, my web articles are getting passed around more than Jenna Jameson. Case in point is an article I posted on Georgette Pann’s The Fitness Bootcamp Club (http://thefitnessboot – campclub.com/) blog last month.  It was a huge article, going into detail about a lot of the aspects of starting a personal training studio. A portion of that article showed up as part of the free training course on starting a studio at mytrainingstudio.com, and now you can find it one more place too: as part of my column this month for PERSONAL FITNESS PROFESSIONAL MAGAZINE. At least the good part is that a lot of people are going to see it, because it deals with some important stuff.  The part of the article I’ve been syndicating in particular is about how to combine group training and private training as part of ONE training business. These days, you’ll find most trainers taking a hard stance of “either or”.  They are either full-on bootcamp devotees; and the other side thinks that bootcamps are a cop-out and not real training. But guess what folks – they both have their place, and again, can […]

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GETTING TO WHAT MATTERS IN YOUR FITNESS BUSINESS (AND LIFE)

GETTING TO WHAT MATTERS IN YOUR FITNESS BUSINESS (AND LIFE)

Posted on 21. Nov, 2010 by .

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  I’m known for giving away tons of hardcore info on this site. Look through the older posts and you’ll find real, actionable tactics you can put to use right away to start pumping more money through your fitness business. But more than half of this fitness business game goes beyond any tactics.  Tactics are only as good as the person that’s using them; that comes down to who YOU are. And the results you get out of these tactics are based on your level of desire, self-worth, and self esteem.  Your results are based on how you look at yourself and your strength of purpose.  Because the truth is, it’s a competitive world out there; no one gives a crap about you and what you want out of life, except for you. So in order to achieve these goals, especially those private, ridiculous, ultra-ambitious goals that you’re not even comfortable talking to others about and you just keep to yourself, you’re going to need to be an animal.  You’ve got to be badder than an Israeli Soldier and more ferocious than the mujahadeen. But where does this strength of purpose come from?  And what are the things that kill […]

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HOW TO HANDLE EMPLOYEE PROBLEMS IN YOUR FITNESS BUSINESS

HOW TO HANDLE EMPLOYEE PROBLEMS IN YOUR FITNESS BUSINESS

Posted on 16. Nov, 2010 by .

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When I first got started in this business, I realized something early on – that if I wanted to achieve the business success I set out for, I was going to need some employees to help. Just one problem … I had no idea what I was doing in that area.  For that reason, I’ve got some horror stories I could tell you about my employee relations – everything from death threats to fist fights. I realize that hiring and management are two of the biggest things that any trainer is facing, and it’s why I devote such an overwhelming amount of time to these subjects in my programs. But back when I was getting started, just a few years ago, there weren’t awesome sites like Super-Trainer or business programs to help trainers out.   There were tons of general business books on the subject, but most deal with corporate office politics, or a rosy, picture-perfect world of small business that is FAR from reality.  They don’t understand what it’s like in the real world, and especially in our business, one that is notoriously hard to manage and hire for. Don’t worry – just follow me and you won’t face any […]

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