Archive for October, 2010

MARKETING LESSONS FROM FITNESS INFOMERCIALS

MARKETING LESSONS FROM FITNESS INFOMERCIALS

Posted on 27. Oct, 2010 by .

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What’s up gang. I’ve got a very, very nice piece of content for you today that you’re going to be able to “plug and play” into making your advertising and website sales copy a whole lot more effective. I’m constantly reinforcing the message to my students that they need to become students of marketing; especially direct response marketing, which is marketing that is meant to produce an immediate response. Well the highest level of direct response marketing is infomercial marketing.  Why?  Because it’s the most expensive to run and execute.  If you see an infomercial playing for months or years, then I guarantee you that it is making a profit every time it runs. There’s lesson in understanding the numbers of the cost versus the return of your marketing.  But there’s also a tremendous lesson in the content of these ads. Seriously, if you watched a P90x ad with a pen and paper in hand and paid attention to all of the marketing techniques used in the ad, you would have no problem producing a lifetime of income out of fitness for yourself with your real world services. When it comes to P90x, here are a few of the many […]

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KAISER’S BOOK CLUB EPISODE #5

KAISER’S BOOK CLUB EPISODE #5

Posted on 19. Oct, 2010 by .

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If you’re familiar with some of my older articles and free PDF reports, you’ll know that I’ve compared the personal training and fitness business to the wild west before; I still stand by that. It’s a shoot out-out.  Where you went to college, your certification, or the size of your biceps DO NOT matter when it comes to the business side of this industry. What matters is your hustle, what you’re doing now to make a name for yourself,  your smarts, who you know, how you develop yourself, how you treat people, your drive, and your ambition; that’s what determines your success. That’s why old school, old world business books don’t apply to the job you have in front of you (and the reason why I make the kind of products I do, and promote them so aggressively). On that note, I found a book on the subject of power and hustling that I think will apply to every trainer following this site more than any general business book you pick up any time soon. It’s THE 50TH LAW, from an unlikely combination of authors, Robert Greene and 50 Cent.  The book is based on the comparisons between 50’s constant […]

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How To Get More Money And More Time Off From Your Bootcamps

How To Get More Money And More Time Off From Your Bootcamps

Posted on 11. Oct, 2010 by .

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  It wasn’t too long ago that we talked almost exclusively about private training on this site.  Now you’ll find almost every other article talks about group training in some way.  That’s only natural, because group training is where the industry is headed.  To bring some more much needed attention to the subject I have a bootcamp specialist, industry vet, and all around fitness expert Robert Hepper on for a guest article.  Robert’s a guy that’s learned to have his fitness business facilitate his lifestyle, and in this guest article he’ll show you how to do the same: Top Tips For What Makes An Excellent Bootcamp Special guest article by Robert Hepper When Kaiser and I discussed some possible topic options for his site I jumped at BOOTCAMPS. I’ve been teaching my own Bootcamp programs for the last 9 years. I’ve had dozens of trainers work for me and I’ve seen lots of different approaches to instructing Bootcamp programs. My lifestyle involves a lot of travel and recreation (mainly rock climbing and kiteboarding), so to make time to travel and play I’ve had to systematize and refine my Bootcamp programs and business. My careers before becoming a fitness trainer were […]

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It’s Not What You’ve Been Led To Believe

It’s Not What You’ve Been Led To Believe

Posted on 08. Oct, 2010 by .

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  You know, every now and then I get a little put off by the “wussification” of American society.  But this doesn’t just relate to guys, and not just to society as a whole – you see it in the fitness industry too. A lot of us are plain scared away by the thought of making fitness into a real business by opening a studio.  And by doing that, you end up overlooking probably the easiest way for you to get greater career respect, earn a vastly higher income, more easily attract and manage employees, get time off, and enjoy what you do. And among all the factors trainers are scared away by the most is the cost of the whole thing.  That’s why right now I’m going to go into a quick and dirty description of what the misconceptions and realities related to the costs of starting a personal training studio. Why should you listen to me?  Not only have I run a studio that was tops in my borough of 2.5 million in New York City, but I’ve coached numerous of my students to do the same thing, including CC Matthews, April Ockington, and Travis Tsoetzel, just to […]

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GETTING HIP TO SOCIAL MEDIA IN YOUR FITNESS BUSINESS:

Posted on 06. Oct, 2010 by .

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  You’ve probably heard me say it before: you’ll never be able to take the “personal” out of personal training; you’ll never be able to take the “service” out of fitness services. To deliver on both, there’s been a revolution recently, and that’s in the area of social media.  I can’t think of a business that has the potential to benefit from it more than personal training and fitness services. On that note, my buddy Ben London recently sent over a guest article on the subject.  It’s a bit of a wake up call to anyone that’s not using online social platforms to communicate with their clients and prospects. Ben, take it away: If You Run Your Fitness Business Like Its 1997, How Do You Expect To Compete In 2010?   Special guest article by Ben London Imagine if you will that you’re in the market to buy a small mobile personal training business; what would you look for in a good investment? A decaled van, some equipment in reasonable condition and a solid client base with an efficient EFT infrastructure would be a nice start, wouldn’t you agree? What if that same business had a branded twitter account attached […]

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