Archive for September, 2010
Posted on 28. Sep, 2010 by Kaiser.
I’m lucky I reserved the domain super-trainer.com when I did, because there’s a guy that would definitely give me a run for my money on that title. It’s Marc Lebert, famed creator of the Lebert Equalizer, and now several other products that are making trainer’s and studio owner’s lives easier and less expensive at the same time. But don’t think making “passive” income off of his products is all he does. Marc is about as in-the-trenches as it gets: he still runs group-ex classes, owns a gym, and all in all “lives” fitness, not just profits from it. In fact, he told me that he just got back from doing an action movie shoot this weekend. And by the way, if you ever mentioned the words “passive income” to Marc, he’d probably laugh in your face. He’s constantly traveling all over the world promoting his products; so you’d have to say their success has been anything but passive. He has probably the tightest schedule of anyone in this business but appears be loving every minute of it. When it comes to the Equalizer, you’ll see everyone from the New York Knicks to Kim Kardashian working out with it (here’s […]
Posted on 17. Sep, 2010 by Kaiser.
Yes, this site has the word trainer in the name – but if you came here looking for info on how to do a better squat or execute a power clean, you’ve come to the wrong place. Actually, if that is what you’re looking for, I have a great video for you: [youtube ZJDACbKeNB8 nolink] Now back to business … This site is about the business of training. It’s an area that I feel trainers have been weak in for tool long, and that’s what we’re here to fix. It’s to guide you from taking what already comes naturally to you, fitness, and capitalizing on it to create and outstanding business and lifestyle. Think I’m kidding? Then you need to do your homework on my story, the success stories of many of my students, and some of my closest friends in the industry. That being said, let’s get one thing very clear. Your product always is and will always be fitness. Skimp on excellence in that, and long term, your career is headed nowhere. One guy that’s mastered this balance between the business and technique of fitness is my friend Eric Cressey. Eric is known today as one of the […]
Posted on 14. Sep, 2010 by Kaiser.
When Kaiser asked me to write a guest article for his Super-Trainer site I headed straight to his home page to check him out ;) Before I knew it, I had read every single word of his long story. For someone that gets a blister on her finger from mouse clicking, that is a record. Why did Kaiser’s story get me in? Simply because it is so real. As I read it, I found myself thinking back to my own fitness journey and wondering, how did it all happen and how on earth did I go from a conservative, middle aged, unfit executive – to international fitness model, personal trainer, and author? Yeah, I wake up every day and pinch myself. For me it all started with my childhood dream of learning to surf. Oh did I mention I was 37 years old and had never exercised in my life? And to answer your question, yes it took me 6 months before I was even able to paddle “out the back” to even try to catch a wave. And then another 6 months before I could say I was “a surfer”. So anyway, freedom starts with your dream. Not someone […]
Posted on 08. Sep, 2010 by Kaiser.
If you wanted to sum up one idea that Super-Trainer’s about, it’s getting serious about the business side of your training career. It comes down to stop playing games with how you view your role as a trainer. We’ve covered in depth and in detail, subjects like having hard conversations, stopping the practice of going to clients homes and making them come to you instead, getting the hell out of the big gym if you still happen to be working in one, and in general, how to be a fierce competitor. Now I want to talk about your attitude when it comes to everything: how you’re positioning your business, managing your employees, and even judging yourself … It’s about getting tough. This article originally appeared in my UNDERGROUND NEWSLETTER. I sent it out last week and got tons of positive feedback on it, so I wanted to share it with you one more time right here: ——————————————————————————————————- When you’re out there in pleasant, quiet society, you’ll notice that people go around being nice, kissing other people’s asses, and trying their hardest not to step on anyone’s toes. But looking back on your life and your experiences, are those the people […]
Posted on 03. Sep, 2010 by Kaiser.
It’s true I’ve done a lot in my time in this business, from running my training business throughout New York’s boroughs, training models, CEOs, and Wall Street types, and more recently dominating the training in my area. However, no matter how easy I try to make your road in this business through this site and programs, my road was anything but. On that note, I got a guest article from fitness expert and long time reader Noah Dean about the hard road a friend of his took to getting his new training business launched. It’s about his friend Dane Krager, who recently opened his own studio, Dane’s Body Shop. I thought this would be a great guest article to include for a change of pace. Usually I bring you a one-sided, overly positive, and often self-serving views of the fitness world. But this article should give you a good dose of the realities of this business and what a lot of us face. It’s full of drama and is a good slice of life, which always makes for great reading. I’m sure you’ll be able to see a little bit of yourself here, as I did. And hopefully Dane and […]