Fitness Marketing, Personal Trainer Marketing, Boot Camp Marketing

Archive for April, 2010

Are BOOTCAMPS Really A Good Idea For Personal Trainers? Let’s Talk To Georgette Pann And You Be The Judge …

Posted on 30. Apr, 2010 by .

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Personal Training is the best way to start a simple training practice paying you high hourly rates -you need about a dozen clients to earn pretty damn close to six figures.  Just make sure that even when things are small, you stay smart and treat it like a real business. From there you can grow into semi-private sessions, and even larger than that are bootcamps.  But the process is much easier said than done, which is obvious to anyone that’s started one.  Getting and retaining clients in today’s competitive marketplace isn’t as easy as it’s often made out.  Also, not all trainers are suited to starting a bootcamp because of their personalities and career goals. I got to thinking about this subject because of a recent feature I saw in PFP Magazine discussing the pros and cons of fitness bootcamps.  One of the experts featured in that article was Georgette Pann.  Georgette’s a veteran in this business, and has been running her own packed bootcamps and teaching trainers how to succeed with them for some time. She’s also the creator of the all time highest selling bootcamp toolkit, SURE VICTORY BOOTCAMPS, and has taught tens of thousands of trainers how [...]

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WHAT’S MORE IMPORTANT FOR PERSONAL TRAINERS, STYLE OR SUBSTANCE? (plus new Super-Trainer GRAPHICS SERVICES)

Posted on 27. Apr, 2010 by .

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“What usually wins fights is not so much style as content.” A.J. Liebling (famous American journalist) I would have to agree with A.J. – it’s usually substance that wins over style, hype, and flash in most battles – not just in the fight game, but in getting started with your personal training business as well. That being said, style still has it’s importance.  Think of it like meeting someone at a bar or club – whether or not you pursue a relationship with that person is based on substance, but the game is over before it starts if the style does not suit your tastes. What we’re talking about here are the marketing materials that represent you and your fitness business and every aspect of it, from your business cards to your website and product images.  Although your long term success depends on your substance, the face you put out to the world can have a big impact on the results you get. Even when it comes to your direct response pieces, that may be heavy on long sales copy, don’t ignore the importance of appearance.  I think this was said best by the legendary direct response copywriter Gary Halbert.  [...]

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HOW TO STEP YOUR PERSONAL TRAINING GAME UP | Raising Your Training Rates Part 3 of 3

Posted on 25. Apr, 2010 by .

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It’s pretty interesting what we’ve been talking about in this series so far -it hasn’t been client getting strategies, or advertising, or anything like that. It’s been about getting more out of what you already have – getting more from each client and each training session.  And not in a sales judo kind of way, but in way that the client feels that they are getting a tremendous value and are eager to tell other people about it. If you already implemented some of the stuff we’ve talked about, you either already have or are setting yourself up for at least a 10% price increase.  Don’t think that’s a big deal?  Keep in mind that’s all profit, so it could mean as much as a 30% increase in your earnings – do the math and you’ll be surprised by what a big deal it turns out to be. That being said, price increase strategies can ALSO be the biggest client getting strategies out there.   For any personal training business, referrals and word of mouth are your best and also cheapest source of new leads.  Using the strategies we’ve shared in part 1 and part 2, this is will be [...]

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RAISING RATES THROUGH BETTER SESSION DESIGN: Raising Your Personal Training Rates Part 2 of 3

Posted on 23. Apr, 2010 by .

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(This article is adapted from THE SIX-FIGURE TRAINER MANUAL and originally appeared in Personal Fitness Professional Magazine.) If you need a sudden jolt of credibility and need to add value to your training sessions so you can charge the highest rates in training, either for your solo or group sessions, progress tracking is it. And that’s not just me saying that.  I remember when I sent this article to PFP Magazine for a feature last year, they changed the title to what you’ll see below.  I originally just called it a post about session design, but their editors understood the value this has in charging more for your training sessions. (This article may turn off a few personal training purists – good thing none of them read this blog.) PFP June-July 2008 Title: Raising Rates through Better Session Design Subtitle: Part 1 — Pre-planning your appointments and taking notes for next time By Kaiser Serajuddin Since your training session is the actual product you’re selling as a personal trainer, paying attention to how it’s designed is one of your most important tasks. The goal of any trainer that wants to retain a consistent client base is to understand and learn [...]

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HERE WE GO AGAIN … SUPER-MARION IS BACK TO SMASH ANOTHER CLICKBANK RECORD | Join Joel On His New Promotion, Make Money, And Learn About This Side Of The Business

Posted on 20. Apr, 2010 by .

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Uh, oh – just when you thought it was a good time to start work on your e-book, Joel Marion is back to launch another one of his fat-loss programs. In case you don’t know about it, Joel has has been on a tear of breaking the CLICKBANK record on three day promotions since last year, with the launch of his CHEAT YOUR WAY THIN program (first covered on Super-Trainer). By “break” don’t be confused what we’re talking about here – we’re not talking about someone selling a 100 copies of an e-book through a link on the right column of his blog. What we’re talking about is how he organized every big name affiliate together and got them all to take part on an expertly executed promotion that ended up bringing in over 300K in sales! After nearly breaking that number on the re-release of CYWT for the holidays, Joel partnered with John Romaniello to launch Final Phase Fat Loss and utterly smash that number, with sales over $400K in a three day period. If that doesn’t get your heart pumping a little, you’ve got a serious stroke volume. What we’re going to talk about now is Joel’s new [...]

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RAISING YOUR PERSONAL TRAINING RATES PART 1 of 3: CHOOSING A SPECIALTY

Posted on 19. Apr, 2010 by .

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Article on choosing a Personal Training specialty originally published in PFP Magazine. Through this blog, emails, and speed coaching sessions I have held with MANUAL owners from time to time, I’ve talked personally to literally hundreds of trainers looking to start their own training business, get more clients, and make more money, and there’s one common obstacle I see coming up over and over again … All trainers know they should charge higher rates – they just don’t feel they’re worth it.  This goes for trainers that were used to charging top dollar when working for the big sales factories known as big-box gyms, but once they go solo, they for some reason feel they’re no longer worth the high rates. Charging high rates in a corporate sales factory, and not doing it when you’re a private high-level consultant providing the top services in the industry is pretty ridiculous if you ask me, but there has to be a reason for it, and that’s what we’ll get into now. Of all the ways to get new clients, there really is no faster and simpler way to make more than to charge more, so this week  I’m going to feature a [...]

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Personal Trainer’s Training

Posted on 16. Apr, 2010 by .

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Just like with any other careers, to become a fitness traineralso requires that you love what you do. There is going to be no satisfaction if you will follow a career that you don’t actually love. It is a must that you realize and understand that it is also a personal trainer’s job to become your client’s should to cry on. There may also be times when you need to be their confidant and psychiatrist. There could also be a time when you get blamed by your clients because of getting too much involved with them. So, it is a must that you are aware of these things before deciding to go training to become a personal trainer. The next thing for you to do, of course, is to be knowledgeable about the things that you are going to teach. You have to undergo training to become a personal trainer before you can teach. So, you will need to find proper training to become a personal trainer. It is important that you are willing to learn and develop a passion in fitness to become a successful personal trainer. Being a personal trainer does not require that you are young. What [...]

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SUPER-TRAINER LICENSING SUCCESS STORIES: A Big Step Up From The Stone Ages

Posted on 15. Apr, 2010 by .

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I sat down for coffee recently with someone I’ve known for a while  (and you may have seen featured on the blog), celebrity trainer Cynthia Conde.  She’s a fellow trainer and highly successful bootcamp operator in my area, and she’s been there from the beginning witnessed first hand how I took off as a trainer.   I wanted to hear about about the new full-service training facility she’s building in the posh area of Long Island out here in New York.  And she also knows that I’ve been doing really well with some online projects lately, and she wanted to pick my brain on about them too. I’m always impressed at what a doer Cynthia is.  You’ve got to surround yourself with people like that to learn from and motivate you.  And she’s always spellbound when I talk about the marketing tricks she can use to boost her training business. It’s funny how some of the marketing basics we talk about here openly on the blog and are pretty much common knowledge to us, wowed her.  I didn’t even tell her anything too advanced, or I would have had to charge her. With all of the construction and equipment issues [...]

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Choosing A Good Trainer for Your Gym

Posted on 15. Apr, 2010 by .

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If you are in the fitness industry, it is more likely that you have an idea on how much profit you can get if you will start up your own health club or gym. It is also more likely that you already have an idea why choosing good trainers for the gymyou have is important. You need to hire trainers for the gym that are up to the mark. However, this could not be an easy task for you because unlike engineers or doctors, the fitness training industry in many countries is not regulated. Here are the tips that you can follow to find good trainers for the gym that will help your achieve your fitness and health objectives. When you are interviewing your trainers for the gym business you have, you need to ask them for their past references. You can also ask them for some clients that they have already trained. You will know if the trainers for the gym you are going to hire are successful in their field if they will be glad to provide you their list of contacts. Call the references they will provide and ask them if they have successfully achieved their goals [...]

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Finding the Best Private Personal Training Gym

Posted on 13. Apr, 2010 by .

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More and more private personal training gyms seem to pop up all over the US. The problem here, though, is that you it will become more difficult for you to pick one that is the best for you. To help you out, you need to consider the type of trainers working at a private personal training gym. You also need to ask how has the personal trainers of that private personal training gym been taught. For an instance, there are some people who think exercising more provides more benefits too while there are also some who think that better results are provided when you workout less. As a matter of fact, there is also one private personal training gym that advocates that their clients workout only 30 minutes per week. They believe that people will get better results then as compared to when they will make a normal gym routine. As you can see, it is very crucial to choose a good private personal training gym. This is particularly important for those who need to get their body healthy and fit fast. There are many things in the success of your fitness goals that depends to the private personal training [...]

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The Private Personal Training Business – Becoming an Elite Trainer

Posted on 12. Apr, 2010 by .

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If you interested in private personal training, you need to know that it is not that easy to become successful in this field if you don’t have the passion and the ability to survive. However, a private personal training business can also yield you numerous benefits and one of this is having a good source of good money. It is a fact that providing private personal training to clients is one of the easiest ways for one to get good money. However, that is only true for those who have the right skills. Because if you don’t have the right skills required to become a fitness trainer, nobody will trust you and you will not have good sales. All personal trainers want to become successful in their chosen field, that is private personal training. For one to do this, they need to have the right answers to their questions. One of the common questions they may have is how they will be able to get clients for their private personal training. There are many ways to find clients for private personal training. Personal trainerscan post advertisements on their local news papers, on radio stations or on TV shows. Appearing on [...]

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Patterns On How People Search For A Personal Trainer And Fitness Information (and what you can do about it).

Posted on 12. Apr, 2010 by .

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The internet’s strange in that you can express desires that you can’t or wouldn’t admit to anyone else or anywhere else.  Google has become everyon’s best friend. This matters because we can get accurate and almost real time data about what’s going on in the general populations heads at any given time.  It’s a really unique look into what people are thinking and what they’re looking for, and if it applies to what you’re providing (ie personal training and fitness information), you’d be real smart to jump in front of it. A book I read last year that specifically talked about these search patterns and how they relate to people’s weight loss goals was CLICK: What Millions of People Do Online And Why It Matters, by Bill Tancer.  The book had an entire chapter devoted to how the populations weight loss ambitions are played out online through their search patters, and the info may be useful to you. With Personal Training and fitness in particular, here’s some of the data: For a brief period of time, four days at the beginning of the New Year to be exact, there is a surge in weight loss and fitness interest (and coincidentally, [...]

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