Archive for January, 2010

Fitness Marketing – PERSONAL TRAINING EXPOSED – Billy Polson Part-1

Posted on 18. Jan, 2010 by .

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[spoiler] Kaiser Serajuddin: This is Kaiser. Today on Super-Trainer, I’m talking to Billy Polson, the big time personal trainer out of San Francisco and one of the top trainers in America a matter of fact and that’s not just my opinion. Men’s Journal called you that. Thanks for coming on and talking to me today, Billy. Billy Polson: Sure. Thanks a lot. I appreciate it. Kaiser Serajuddin: Yes. Now the first thing I wanted to talk to you about, I heard a little bit about how you got started in this business and it sounds like a pretty interesting story how personal training wasn’t your first career option. Can you talk about that? Billy Polson: Yes, definitely. I grew up as an athlete just doing sports in high school, college. I was actually a cheerleader in college but thanks to my mom, she definitely felt like I needed to pursue more of a computer, more of a standard career path, so my studying in school is all focused around statistics. [Crosstalk] [0:01:02] Kaiser Serajuddin: Mom is too much [Phonetic] of a personal trainer. Into fitness, I mean. But anyway, go ahead … Billy Polson: Yes. And so I took that […]

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Fitness Marketing – Chris McCombs The Market Annihilator On SUPER-TRAINER Part 4

Posted on 17. Jan, 2010 by .

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[spoiler] Chris McCombs: … before and you have – I’ve been there too. I mean I was there a few years ago and it’s like oh, it just became horrible. What I would do is at least at first come up with a killer headline. Like, you will follow one of the great headline forms. If you go Google like hundred greatest headlines of all time, I think you will probably find an article by Jay Abraham of like a hundred awesome headlines. Go with that. Get some ideas for your headline. Use one of those structures. Have a killer headline. Have an awesome video under the headline with lots of examples of your workout, some rocking music, lots of before and after pictures flashing on there and lots of testimonials from your clients giving specifics about what their life like was before they joined your program. What were they skeptical about? What are the specific results that they achieved and what is their life like now? You can get those kinds of results in that video and then under it, just have fucking tons of before and after pictures, of all your clients. I mean any trainer should be […]

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Fitness Marketing – Chris McCombs The Market Annihilator On SUPER TRAINER Part 2

Posted on 15. Jan, 2010 by .

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[spoiler] Chris McCombs: … easily spent six figures on info products and coaching and mastermind groups in the last three or four years, easily. I mean I have one program I’m involved in and it costs me 10 grand a year. I have coaches that cost me 500 bucks an hour. I buy $2000 to $3000 courses on sometimes a damn near weekly basis. OK? There’s always this big box of shit landing at my front door from the UPS driver and my wife always gives me the look. You know, what is he buying now? But what’s cool is, is that it’s a return on investment. I know that most personal trainers and most of my competition are not willing to go invest at this stuff. They actually look at this stuff as a loss, like as an expense, like wow, there’s no way I will spend $2000 in some course like that. I don’t look at it like that. I know if I spent $2000 in that course and that course gets me two clients, right? That I know an average client to me is worth 2500 bucks. So if I get two clients, I just made $3000 […]

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Fitness Marketing – Chris McCombs The Market Annihilator On SUPER-TRAINER Part 3

Posted on 15. Jan, 2010 by .

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[spoiler] Chris McCombs: … and management hat. That’s why I outsource all the training, outsource all the management, customer service, everything. Now the trainers still want to train, right? Let’s say you own a training business and you still want to train 20 hours a week. That’s great. But I would also spend some of those other hours a week with the entrepreneur’s hat on building the systems, the marketing structures and things like that so you can get more trainers, more people working for you, more clients and actually have a business to where at some point if you want to sell the damn thing or if you’re like, “Hey, you know what? I want to go start another business. I don’t want to be training all day,” or whatever, you can have the freedom to do that. So look at your business as the series of systems, step-by-step documented systems that runs with or without you. I know I can go on vacation for like three to six months anytime I want with about one day, maybe two days, of phone calls and emails and my income will probably only go down by about 10 percent. Now it’s […]

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Fitness Marketing – Chris McCombs The Market Annihilator On SUPER TRAINER Part 1

Posted on 14. Jan, 2010 by .

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[spoiler] Michael Duivis: Hey everybody. This is Michael Duivis and today, I will be doing a guest interview with Chris McCombs. I’m really looking forward to doing this. Me myself, I’ve been a customer for many of Chris’ services. Chris, thanks for being on the call today. Chris McCombs: Hey, Michael. Thanks for having me on. I appreciate it. Michael Duivis: All right. Cool. Now for those of you who don’t know who Chris McCombs is or you’ve never been to any of his websites, Chris, before we get into what you do right now and the wide array of services that you offer, can you tell a little bit about how you started out in this business, like how you became a personal trainer? Chris McCombs: Oh, how I – OK, if you want me to go way back, actually … Michael Duivis: Yes, just maybe the short version because I know it’s kind of … Chris McCombs: Yes. OK. Yes, I actually used to have a big marijuana trafficking business in my late teens and up until my mid-20s. I got busted, lost everything, ended up homeless. At age 30, I said, “Fuck this. I’m going to start […]

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