Archive for January, 2010

Fitness Marketing – PERSONAL TRAINING REVEALED!!! GUNNAR PETERSON Part 1

Posted on 21. Jan, 2010 by .

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[spoiler] Kaiser Serajuddin: Kaiser here on another issue of Super-Trainer. This week, I have an unbelievable guest. I may need to retire this series after today because there’s no way to follow this one up. I don’t have to say anything other than the name. Welcome, Mr. Gunnar Peterson. Gunnar Peterson: Thanks for having me, man. That’s quite an intro. Maybe I will retire now. Kaiser Serajuddin: Yes, all right. Well, you’re on the road right now actually. Is that correct? With one of your clients? Gunnar Peterson: That’s right. I’m on Long Island so I’m working away. Kaiser Serajuddin: All right. They’ve hired you to go on the road. I mean it must be a pretty big name. Are you allowed to share who you’re training? Gunnar Peterson: Yes, I’m here with Jennifer Lopez. Kaiser Serajuddin: I think I heard of her. Cute Puerto Rican girl from New York? Gunnar Peterson: I don’t think cute is a bit [0:00:50] [Indiscernible]. I think stunning, beautiful, devastating, world-rocking. You can put any of those objectives [Inaudible]. Kaiser Serajuddin: Now, I know who you’re talking about. All right. Gunnar Peterson: Yes. Glad I was able to jog that memory. Kaiser Serajuddin: All […]

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PERSONAL TRAINER HIRING PART THREE: RULES TO LIVE BY

Posted on 20. Jan, 2010 by .

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I’ve got a nice piece of advice that’s totally free … Whenever your hesitant about something – when you feel like you can’t do it, are under-qualified, overwhelmed, or inexperienced, the best thing to do is learn everything you can about it. Get total immersion in the subject – pick up a few books, learn from others, and get off your ass and go into some unfamiliar environments, and you’ll be very surprised at how clear the once impossible becomes for you. That was my goal with this series on HIRING FOR PERSONAL TRAINERS.  It was to bring you some immersion on this important subject. Oh, and I know there are a few fool hardy trainers out there that had no fear to start hiring, but are probably grossly unaware of some of the challenges in it – I hope this series brought some insight to them as well. You will be amazed at how much you grow as a business person and find out about yourself and your own character once you make the move to start hiring. Not to mention this is the ONLY way you can start to leverage your time and still make sure the public […]

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Fitness Marketing – PERSONAL TRAINING EXPOSED – Billy Polson Part-3

Posted on 20. Jan, 2010 by .

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[spoiler] Kaiser Serajuddin: Yes. I mean in terms of advice for trainers, I want to get a little bit of advice from you on starting out in this business. I think coming from you, it carries a lot of extra weight since you were someone who was on a different field when you came into this one. So what’s your advice for a trainer starting out right now? Like picture someone who just got certified and is very passionate about fitness. What should they do next or what are their next couple of steps to get started? Billy Polson: You know what? I would say the very first thing that was really helpful for me was to go wherever you live and especially if you live in a larger city that has a lot of really talented trainers. And go and set up sessions with three, five, eight of the top trainers in your city and have them train you. Kaiser Serajuddin: Wow, that’s great advice. Billy Polson: Yes. And it’s really something that you will not only discover a lot – again, a lot about yourself. You’re going to be testing yourself physically. You’re going to really – we’re […]

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Fitness Marketing – PERSONAL TRAINING EXPOSED – Billy Polson Part-2

Posted on 19. Jan, 2010 by .

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[spoiler] Kaiser Serajuddin: Now just one thing I was looking at was your personal home page and on there, you did talk about – a lot about your experience in fitness, things we talked about a little while ago. Now we talked about how that – it’s pretty interesting. Not too many trainers get into this. You talked about how your own experience, your workout history, influences the training you do with your clients. Now can you talk about that a little bit about your philosophy and your approach? Billy Polson: Most definitely and I definitely am a firm believer on this but I would say – you know, the books and the training courses and the college education, they can definitely teach you a huge amount of information. But I will say hands down the number one thing that has actually improved my abilities as a trainer, as a teacher, has always, always been my personal experience. Kaiser Serajuddin: Absolutely. Billy Polson: My sports that I have been involved in have likely been from kind of a huge range of backgrounds from doing gymnastics, actually cheerleading in college. That, hands down, maybe kind of a baseline and kind of […]

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PERSONAL TRAINING: BIGGEST IDEA OF THE NEW YEAR GOES TO JOHN SPENCER ELLIS AND THE NEW MMA ASSOCIATION AND CERT …

Posted on 18. Jan, 2010 by .

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It’s a great time to be in the fitness industry … believe that. Now there are more tools and programs out there that will allow you to make rapid progress in a short amount of time.  We have the fitness leaders in this industry putting together the blueprints to make rapid progress and earn higher incomes, all the while ” letting trainers be trainers”. One new idea I just came across that delivers on all fronts came from my buddy John Spencer Ellis.  It’s his new MMA CONDITIONING ASSOCIATION and CERTIFICATION.  I had to send him an email about it, and he was happy to answer some questions to give all of us more insight. ——————————————— Hey John – since the last time you’ve been on the blog, your business has grown and a lot has changed, not just with you but with the fitness industry as a whole – what’s new at JSE enterprises? It’s good to be back! Much has changed. I tend to move back and forth between fitness and personal development. Last year I executive produced the movie and wrote the novel called The Compass. That was fun (and a lot of work). This year I’m […]

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