2009 December

Archive for December, 2009

THE ART OF BEING AVERAGE: How You Can Be Great Once You STOP Trying To Do Your Best …

Posted on 28. Dec, 2009 by Kaiser.

You know, most of my blog posts are written for YOU, to help you make good on what’s possible in Personal Training, based on info I learned from in the trenches, scratching and clawing my way to make things work whether it was in a big-box gym, running a 42 location training department, or pumping out sessions in my studio … But this one is half for you, and half for ME, because it talks about some personal insights I’ve had into productivity lately, and the biggest lessons I’ve been learning as part of it. Just like Cinderella, PRODUCTIVITY has two evil “P-word” step-sisters, PROCRASTINATION and PERFECTIONISM. They are the biggest obstacles you have to your entrepreneurial life (yes, if you are a solo trainer, you are officially an entrepreneur so congrats!). Ha – I remember when my biggest enemies were the other “prep school gangsters” in downtown New York. Now I fight daily against intangible, formless, and inhuman demons that would make the boys from Lord Of The Rings drop a brick. But seriously, this is the profound insight I had … That we often screw ourselves up by trying to do our best. Trying to do our best [...]

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SELLING PERSONAL TRAINING THROUGH TESTIMONIALS: The Can’t Miss Magic Bullet …

Posted on 21. Dec, 2009 by Kaiser.

Mikey likes it! Do you remember that one? That was the old LIFE cereal ad, and was my first exposure to testimonial based advertising … Even though that particular commercial was dramatized, there’s no doubt testimonials work – not because I think so, but because they’ve been tested numerous times for their effect. But most trainers either don’t use them or don’t use them enough. I happen to think that testimonials have a special and greater importance as it applies to the marketing of personal training, so that even magnifies the need for them. I sent out a brief lesson to the SUPER-TRAINER LICENSEES on the subject recently, but I think the lesson is so valuable that it shouldn’t be kept under wraps – Here was the note I sent them: ———————————————————————————————– As we’ve talked about on the blog many times, REFERRALS are the absolute best form of marketing for any service professional. Just do your job right and maintain the right standards doing it, and that’s all the marketing you will ever need. You will get more clients, your rates will get higher, your income will grow, and you will then suffer from the major problem that most successful [...]

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Trainer And Strong Man Elliott Hulse Shows You How To Really CRUSH IT …

Posted on 17. Dec, 2009 by Kaiser.

It’s funny what you can do on the web these days … What I mean is that as a trainer, there are a lot of ways the web can serve you. You can of course get personal training clients on the web. Then through your site you can bond with them before they meet you. You can learn about training … You can provide fitness information on the web … And from what I recently witnessed, you can have a virtual strong man smack-down on the web. That’s what happened between Elliott Hulse and Zach Even-esch for the launch of Elliott’s new training product, LEAN HYBRID MUSLCE. Now if you feel like we’ve gone into comic book geek territory, please know that Elliott is one of the most active guys in the fitness industry today. He’s a guy with firm roots in real world sports excellence (as a former college football player and current strong man competitor), and has translated that into a thriving training business and budding online empire. He exemplifies everything Super-Trainer is about, so I of course had to have him on the blog. And what came out was an interview about his roots in fitness, the [...]

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YOU’VE BEEN SUED!!! Learn The Real Reasons Why Personal Trainers Get Sued, And How To Prevent It From Happening To YOU …

Posted on 14. Dec, 2009 by Kaiser.

You’ve been sued … Those three words are probably the three most horrific words in small business … And depending on how big your business and profile grows, you become more and more likely to hear those words; after all, Microsoft got sued by the federal government. And on a smaller level almost anyone could come out of the woodwork and drop a suit on you, most notable of which would be one of your clients. So no doubt, as solo trainers, getting sued is a big things on our minds. “How to protect yourself” is something that’s get talked about a lot on the forums, but since I’m not a lawyer I’ll stay out of that discussion (and if you read the SIX-FIGURE FORMULA you know how I feel about lawyers so I won’t get into that again). But I do have some strong, proven ideas to share with you about prevention. This was talked about recently in Malcolm Gladwell’s book “Blink” (if you haven’t read any of Gladwell’s book, including “The Tipping Point” and “Outliers”, they’re more fun than comic books). He talked about the reasons doctor’s get sued in one of the chapters in the book, and [...]

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CLASSIC POST: CASHING-IN ON THE NEW YEAR’S CRUSH!!! Get an early start on the BIGGEST time of year in PERSONAL TRAINING and FITNESS!

Posted on 08. Dec, 2009 by Kaiser.

It’s kind of funny how much bold I used to use in the old blog posts … But I thought I’d dig one of them up for you today because I think it’s very timely, relevant, and the info will still be very useful to you … It’s the “let’s get ready for New Years” post from about this time last year. You might ask why are we using a one year old post? Because Personal Training isn’t rocket science. If you’re a trainer looking to get started and have your own roster of high paying clients and start building to bigger and bigger things from there, the path is right here in front of you. This post has some real good options to help you – it’s full of tactics, any one of which will help you get a full fledged training business – put a few of them together and watch out! —————————————————————— The holiday season’s here, and for Personal Trainers Christmas comes a little later than for everyone else. It’s on January 1st that Santa gives his present to all the trainers and trainettes that have been good all year – in the form of a flood [...]