Archive for September, 2009
Posted on 30. Sep, 2009 by Kaiser.
News flash: from the time you wake up to the time you fall asleep, you’re being sold to. If you live in America or anywhere else, almost every waking decision you make is a commercial one. Sad huh? But here’s one way to kind of get yourself out of “The Matrix” if you will – start doing the selling yourself. Once you start to understood why people buy, you learn a lot about yourself in the process. Want to know what’s even funnier? Personal Training isn’t a hard product – it’s completely intangible. That’s where things start getting freaky – because you’re learning to find out the emotional reasons that motivate people to buy something that doesn’t even exist. Before we start over-thinking things, there’s one way can cut to the front of the line and understand selling, without having to read a ton of books or even have much practice at it: Realizing selling Personal Training is all about THE RELATIONSHIP. With a service like Personal Training, where the customer KNOWS they will be spending more time with their trainer than almost anyone else in their entire lives, especially if they’re single, most of the decision about the sale […]
Posted on 26. Sep, 2009 by Kaiser.
My e-mail inbox got slammed all day yesterday with questions, comments, new blog sign-ups, and TOP-LEVEL TRAINER MANUAL orders, and it took me a little while to figure out what happened – PFP had finally released their TRENDS that had the piece they asked me to write as the feature article. Speaking of trends, it was all about ONLINE TRAINING. This is such a hot topic that you’ll remember we spent a very good bit of time focusing on it here on the blog. Well the article definitely struck a hot button with the audience and got a lot of interest. It’s kind of ironic that this was their first digital only issue and they’re featuring online fitness in it, but it looks like that’s where things are headed. Don’t say I didn’t warn you. Let me steal their thunder a bit and re-post the article here – but be sure to check it the hi-tech digital version of this months issue here: personal training magazine. They did an excellent job editing and formatting the article. It starts on page 8 and goes all the way to page 12, and is really a beautiful piece. That magazine has really taken […]
Posted on 24. Sep, 2009 by Kaiser.
I remember a consultation I had with a trainer not too long ago, the gist of which I’m sure any trainer can relate to … He was asking me how to deal with his problem clients, because he had a bunch of them – clients complaining about price, showing up late to sessions, and canceling at the last minute – it was driving him nuts, and he wanted a way to find “better”, or more affluent clients. Bottom line was he was sick of how these clients were treating him and he wanted a way out. Well there’s an answer to this dilemma, but before I throw it out there, let me tell you what I told him first: More often than not, the way people treat us is because of how we perceive ourselves. Often times the treatment we get is because we allow it, don’t put an end to it, or don’t clearly set up our boundaries, and most common of all, don’t set the example first. If you don’t exude self-respect through what you do and say and an infinite number of non-verbal things besides that, then people will treat you likewise. If you don’t like how […]
Posted on 22. Sep, 2009 by Kaiser.
Special guest post by my good bud and 9th degree evil genius Bedros Keuilian: Getting clients for your personal training or boot camp business from facebook is easy and cheap. Recently I’ve been doing a lot of testing… sometimes spending as much a thousand dollars a day on facebook just to figure things out. And here are three sneaky things I’ve figured out about getting clients using facebook. First off, if you’ve never done it before, running an ad in FB is easy… … just log into your FB account, scroll all the way down to the bottom and click the “advertising” button and walk through the steps. Now here’s what I’ve figured out to get the most clicks for the lowest price on facebook ads. SNEAKY LITTLE SECRET # 1: Facebook does NOT care about getting your money. What they care about is their customer experience. So, if your ad is not relevant to the market that you’re advertising to FB will show your ads less. On the other hand if FB decided that your ads are relevant to the market they will actually show your ads more – even if your competitors are willing to pay more per […]
Posted on 18. Sep, 2009 by Kaiser.
What’s always surprised me most about the success stories I hear coming in on the blog is how quickly and abruptly everyone takes action. These guys and gals all pick and burn the bridges once they find out about the world of Personal Training out there that doesn’t involve training in a big-box health-club. No sleazy bosses, negative co-workers, and crappy pay? Yes it’s a reality, and I guess once it becomes clear that it’s possible, there’s no going back. But the answer to “when’s the right time?” is different for everyone. Every situation is different, and even though action needs to be taken fast, it’s relative. For example, here’s an email I just got from a long time reader of the blog Jeff. Looking at his delicate situation will bring to light to anyone that’s also looking to plan their health-club exit and start their training business. Hi Kaiser I need the input of a professional with your knowledge. Here is my dilema. i consider today day 1 of my conquest to become a top level trainer with my purchase of your material. My cousin Sam and i just got off the phone. i train at 24 hr […]