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Monthly Archive for December, 2007

THE IMPORTANCE OF SPECIALIZING: TALKING TO BRIAN SCHIFF - Brian talks about his specialty and how it relates to every part of his business (listen to the audio).

Posted in Workout on Dec 19th, 2007

At my barbershop recently I observed an interesting phenomenon. All the barbers there will cut the hair of anybody that walks in the door. Every new customer is an adventure in haircutting for them, and I think that’s what holds them to $12 per haircut and such long hours – it’s the lack of [...]

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SALES TRAINING: THE HUNDRED THOUSAND DOLLAR QUESTION - Your primer on relationship selling.

Posted in Workout on Dec 5th, 2007

“Sales” in it’s traditional sense, is a weird subject for Personal Trainers.
If you know me, you know that most of my advice is designed to help you sell yourself. If you get good at creating a positive success image and delivering a consistently WOW product (in this case your training sessions), [...]

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